During the early days of videogames, players could rarely identify with the game's hero. The spaceship in Asteroids had no feelings, neither did the cannon in Space Invaders. There was more character in Pac-Man's villains than there was in the Man himself. Q*bert was different. Unlike his predecessors, Q*bert was adorable – a fat, squat, tubular-nosed orange creature with expressive eyes.
Similar to Pac-Man in gameplay, Q*bert bounced around a pyramid trying to clear the screen while staying away from his cartoon-like enemies – Wrong-Way, Ugg, Coily, Slick, Sam and the Whammy Balls. But unlike Pac-Man, when Q*bert got caught, he did something that all players do. He cursed.