The iPhone 3.0 update brought with it a whole host of new and exciting features but arguably the most important element from a developer's point of view was the ability to wring even more cash out of gamers via micro transactions.
However, one notable figure not in favour of additional paid-for content is Oyaji Games head Luc Bernard. Speaking exclusively to Pocket Gamer, he's voiced his opinion on the practice and finds it all a bit exploitative.
"I keep on seeing all this talk about paid-for DLC on the App Store," he says. "I honestly don't like it. When I buy a game I want to have everything in there for the price I paid."