Scribblenauts entered E3 as an unknown and transformed into a must-have game on the back of the buzz generated by its showing there. Four months later, it's a tentpole Nintendo DS game that gamers everywhere are familiar with.
It's the third Nintendo DS game from developer 5th Cell, which built its expertise developing mobile titles but has, more recently, pursued a strategy of making original DS IP. Where did that idea come from? And what is the strategy of the 5th Cell, growing its business on the back of unconventional hits like Scribblenauts?
Here, co-founder Jeremiah Slaczka lays it all out for Gamasutra, including the company's future plans -- including Xbox Live Arcade development -- and why he refused to create the SpongeBob and Wii versions of Drawn to Life.