During a demo of the game we ran through basic gameplay elements as well as some of the more advanced features, like car upgrades, customization, online interaction with other players, and so on. It's a deep game with a lot of things for the player to do at any one time. By way of example, one activity you can do is to create a custom exterior for your car (paint, stickers, etc.), upload that to Forza's online store, and then sell it for in-game credits. Other players can buy your design for their vehicles and the money will go to the designer. Just as there are leaderboards for the best drifters and fastest racers, there are leaderboards for the top designers.