The prosperity of the entire UK? trade has been placed in danger by the supermarket price cutting that has led to FIFA 10 and Operation Flashpoint: Dragon Rising going on sale for under £30.
Oh now you speak up, we didn't hear a word from you when they increased the cost of MW2, double standards are pathetic.
But there is a danger that if big names like fifa cut the price(since they barely change anything, just add a few bulletpoints for the back of the box) then others will have to and may not be able to recoup development costs, and bye bye quality games and new ips, hello rehashes and cheap wii style games.
I got DR for 27 bucks today! LOL F**K YOU ACTIVISION
Wait...Bethesda guy things the low price didn't help it to sell? Sorry but i seriously doubt hat FIFA would be the second fastest selling game every in the UK, if it had been sold for £40 everywhere
Low prices are good they will more likely sell more
Competition is good. We do not need state intervention.
Just goes to show that the cost price retails are buying in at is quite low which allows for them to retail at lower price. Probably making a quid per one sold, just goes to show that 29.99 can be done on PS3 and 360, just a shame big game retailers I.e Game take the ****.
yh i was suprised i got a copy of fifa 10 for £25 o_0
This is stupid. Lower prices = better sales = less piracy = greater overall profit margin. And screw activision for $59.99 pc mw2. They didn't complain when activision raised the price for a pc game.
all games should be £25-30, then sales will sky rocket. im not paying £45 for MW2. so F U ACTIVISION
i wish they were all tesco prices 24.47 lol
WTH!!!! GAMES INDUSTRY DARES MOAN AT PEOPLE SLASHING PRICES????? We pay focking more than most countries as it is not to mention the extra we bloody pay for our consoles and when we can finally buy things at a decent price.. THEY DARE MOAN? GRRRRRR THIS MAKES ME ANGRY!! Seriously though... this is the biggest load of crap i've read on n4g. In Canada at least when I was there, games retailed at $60.. at the time that was at most £25 while we were paying £40. Us brits are constantly getting screwed over on prices and get second class treatment most of the time compared to our brothers from across the pond. We get articles like this but you don't see articles complaining about mw2 prices. Then to actually have the cheek to say the government should step in and regulate prices? Long may all products get devalued, I look forward to doing most of my game business in Tesco/Asda from now on. Also for the record.. Operation flashpoint 2 is a buggy piece of crap.. the fact it's gone on sale at full price is a joke and actually gives Activision merit in their value because i'd imagine MW2 would be worth twice the cost OFP2 was. All the bugs in the game and the patch later philosophy, I hope the "devalued" price cripples the sales as it is what it deserves. While fifa is definately worth £40, EA will recoup this so called "devalued" price with their pathetic greedy microtransactions giving people with big wallets unfair advantages against those who don't want to fuel their greed.
ya if i had bought ofp2 on my ps3 I would have been pissed. pc version sells for $39 and it's the better version so other than the buggy piece of crap which I agree with. Everywhere else it's fine.
It is worth noting that the supermarkets were selling FIFA at a loss to get other business (something they can do due to their size and scope and other retailers cannot compete). I think their concerns are more to do with devaluing their brand by selling it cheap but the thinking is flawed IMO. I am damn sure I wanted FIFA but I would not have bough it until after xmas if it was not for the cheaper price in Amazon. Having it from day one though has seen me sign up for the live season thing which I would not have done otherwise. I will spend no more than £35 on any game, ever, and it has to be a great game to spend that (I don't care what plastic tat you bundle with it). I will take a risk on a game at around £20-£25 within a few weeks of launch and I will give almost anything a try if I can get it for around £15 (surprised to enjoy Wheelman). The days of the arbitrary £50rrp is dead and good ridance, if you think that an all DLC future is the way to protect your bloated profit margins then please meet my good friends at the EU and their competition Commission fines.
I seriously doubt they were making a loss. They probably made pennys or broke even. Due to the size of the orders supermarkets were buying in they would have got Cost reduced for bulk order. No company in their right mind would sell at a loss on new software, especially something like FIFA which they know will sell.
Yes they would, it is a common practice by supermarkets to sell high volume goods at various times at a loss to help get people into the store. It is not just games where they do it but also some DVDs (I got the last Bond for £6 on launch day from Sainsburys and similar will be true for the new Harry Potter DVD) and even on some food and drinks goods (3 crates of stella for £16 springs to mind). The supermarkets are so large and make so much money they can afford to lose money on games (maybe not a huge sum but certainly a pound per game) of a high profile to get you in store where you will also buy some milk and a loaf of bread where they make such a huge margin that they can make back the money they lose on FIFA.
I still disagree. Cost price of DVD based games will still roughly be about 20ish quid + Vat per unit on a bulk buy deal on new release`s, not sure about Blu-Ray based games.
These kind of deals are loss leaders, they sell the product at a loss in the hope that the peeps that buy it buy other stuff there. The deals only last a week or so. I simply can't fathom that some see this is a bad thing, we do pay more, even after you factor in out VAT than most (but to be fair the Australians do get shafted) we still pay more. Personally Activison are doing more to hurt the industry with their pricing/boxed product structures this year than any deal that the supermarkets do. Guess what guys, deal with it, if you want us to buy full RRP, then make the special edition worthwhile, not in daft statues or the like, but with content that you can't get by other means.
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