Jonathan Cullen, GOONL!NE: "I'm walking about all over this massive place.
Tired, lost, exhausted and didn't want to see no more of what I was seeing. It was made me angry seeing what I was seeing. It was not the ideal place to be in a massive place like this.
Then I seen two locals, they pointed me to the way to the Merrion Hotel in Dublin, so I could see MAG. What? Did you think I was referring to a battleground in the game and giving you a moral speech on war? Not me I'm afraid.
Once there, I see a bit of the game thanks to other people playing the game, set up from eight demo pods. But after about five minutes of watching other people playing the game, Sony told me and other journalists to take our seats to see Zipper's Creative Director Ed Byrne give a PowerPoint on the game. He started off by showing us the history of Zipper before moving onto MAG itself."