Gearbox: easy Achievements mean 40,000 extra sales

Gearbox boss Randy Pitchford has said that including easy Achievements can increase a big game's sales by up to 40,000, in an interview in the new issue of OXM.

Apparently blatant scorewhores, like OXM's Jipped, are an important enough demographic to be worth catering for.

"The Achievement hunter, who's going to make purchase decisions around the Achievements per minute to ratio - he's probably buying ten to twenty titles a year, or at least playing that many," Pitchford told OXM. "He's playing a lot. So he's a very frequent customer, and you want to be in that pile. That's just business."