200°
Submitted by marison 2528d ago | news

Folding@Home: Sony doesn't like Microsoft joining for "PR"

The 360 and the PS3 are in the middle of a war of bullet points: who has the best high-definition connections, who can do more multimedia stuff, who can cure more diseases... okay Ben Kuchera made that last one up. Or maybe not.

After Sony launched their mega-successful Folding@Home program on the PS3, Microsoft has been hinting that they may offer the same thing. When Jack Tretton of SCEA sat down with GamePro, he made his displeasure at this fact known:

"Would they be even having this conversation if we weren't doing it? I don't know. I would guess that the medical community would take help from anywhere they could get it, but the commentary that I heard is that Stanford isn't sure that [the Xbox 360's processing abilities] would help them very much, which is odd to me because if it helped at all, it seems like they would welcome it with open arms.

It's really ugly territory to get into, but let's take fighting a disease and see if we can get some credit for that. It's not a cool game to play one way or the other, so I don't want to even give the impression that that's our motivation, and I'd be very disappointed if they're looking for PR value or to try to suck off some of the goodwill that we're doing."

Allow he to editorialize a little bit: Jack, shut up. I'm not one of those people who thinks that because celebrities give millions to charity for PR, their money spends any worse. With the hype over the power of the Cell and the help it's given Folding@Home, these comments didn't come only from the giving part of your heart.

If Microsoft wants to do the same thing, let them. The classy move would be to say that you're glad they're following your lead, and you only wish they could do as much as the PlayStation 3 to help move Folding@Home along. Be gracious; this is a big win for you, and questioning someone else's motivations when they want to help out in the fight against cancer makes you look petty.

What a silly thing to get petty about. (Folding@Home, PS3, Xbox 360)

Amplifier  +   2528d ago
How about...
a ridiculous article for "hits" to your web site.

@mp
trane07  +   2528d ago
The guy "ben" totally cherry picked the article.
Hes getting jumped on pretty badly for his article on the site by other users. People actually read the whole Q&A with Jack tretton and they all saw how he completely took a few quotes and generalized it into an un-necessary post.
xg-ei8ht  +   2528d ago
Pathetic, while its admiral to help fight these diseases, then why don't industrys just use millions of ps3's etc for the cause.

Because like everything in the world, all people give a s^it about is money.

I think old jack has a point in any case, if micronoobs wanted to help in the first place, they would have considering there xbox360 has been out alot longer. But its just not the fact.

And sorry to bust your bubble, Cell is in noway overhyped.

They already have cell at 6ghz with more spu's.

Basically cell could call conroe, its b^tch.
BIadestarX  +   2528d ago
...
This worries me, "Would they be even having this conversation if we weren't doing it? I don't know. I would guess that the medical community would take help from anywhere they could get it, but the commentary that I heard is that Stanford isn't sure that [the Xbox 360's processing abilities] would help them very much, which is odd to me because if it helped at all, it seems like they would welcome it with open arms." This guy only cares about PR and Marketting.

Folding can be done with low end computers running even at 300MHZ. Before the PS3 was there the PCs were the ones helping the cause...

I can't believe some of you Sony Fanboys are so sensitive when it comes to having extra hardware to push the cause. You only care about Sony being on top... There are enough research to be done to help cure sickness...

Let me see how I can best describe your atitude...

Fundation: We need help to help all those kids in x country that are dying because they dont have money to buy food or medicine.

Rich Company #1: This can be a great oportunity for us.. it will help us market our product + we can get a tax break. We will contribute 1 Billion.

Fundation: Thank you for your great kindness.

Rich Company #2: oh oh... I guess rich company #1 for helping the needed was a great thing to do and something that everyone should be doing... at the sametime it can also help us to market our products.
We will do the same.

Rich Company #1: NO! GET TF OUT! You can't contribute! We did it first! You @#$@#$ copy cats... you can't help the needed too! Go away!

Fundation: Company #1, we appreciate you helping the needed.. but the money you gave does not cover even 2% of the people in need. Why dont you @#$$#% up, and let others contribute, since it can only benefit the needed.

It is disturbing how some of you @#%$$% fanboys have a problem with Microsoft helping... who care what their intentions are.. or if they are trying to sell more consoles. You don't think Sony is trying to do the same... if it benefits people that are not even interested or can afford a console or play games because they are too sick to do so... then why not? You should be ashame of yourself. You and this Sony PR.

"if micronoobs wanted to help in the first place, they would have considering there xbox360 has been out alot longer" ohh yeah.. thats the right attitude... we will not take contribution or help for the needed because you didnt come earlier... yes.. that make sense...
##? (Edited 2528d ago ) | Agree(3) | Disagree(4) | Report | Reply
Satanas  +   2528d ago
Well, I don't know what Sony or Microsoft's intentions are, but if it IS for PR (on either side), that's pretty pathetic. Right now I'm just glad I can run such a program to help, as it's an easy way for me to help.
progx  +   2528d ago
trane07
I did read the whole article, thats a pretty big chunk of crap from jack's mouth to be "a few quotes".
#6 (Edited 2528d ago ) | Agree(0) | Disagree(2) | Report | Reply
FeralPhoenix  +   2528d ago
Well...
I read the whole gamepro interview and the above comments from Phil are NOT cherry picked; there were many other things discussed in the interview but these are Phil's comments specifically about M$ doing Folding@Home....I happen to think Phil is one of Sony's better PR exec's but I also believe this guy is right on this particular subject there's no reason to be petty. -He shouldn't have implied M$ is doing it for PR, it's medical research and that's what it should be about, not which console is better than the other. Also I'll say it again, I do not think M$ wants to get involved in Folding@Home project with the 360, the only reason Peter Moore said the 360 IS capable of running it is because during the interview he was asked if M$ would support it with the 360 as Sony does with the PS3? -Now like I said before it would have been much worse if Moore had said: "Well we've heard about that but we're NOT interested." -Well M$ is evil, but that would make them the Devil himself, right?

Honestly I think this hold "Folding debate" should stop....the last thing I want to see is "GAMERS" arguing about which is better or what company Exec is trying to do PR/sale their console with Folding@Home.
#7 (Edited 2528d ago ) | Agree(0) | Disagree(0) | Report | Reply
trane07  +   2528d ago
The whole quote for the people who so called "read" the whole thing.
quote:

GP: Folding@Home has been a big success. There have been rumors that Microsoft wants to participate, too. Aside from any medical benefit that it might produce, would it be smart from a business standpoint for Microsoft to do join in considering the under-power of the Xbox 360 CPU compared to the PS3's Cell?

JT: I think what's very important to us, and I think is great for our consumers, is the pride that it gives you as a company to say that we're helping to fight and research Alzheimer's and that 250K people signed up in less than 60 days. And what we're doing takes 30 times longer on a PC, and that's a great testament to the PS3, but it's more a real feel-good thing to take your machine when it's idle to help contribute to that cause.

So if other companies can help contribute to that, I think that's great. But let's face it, if your motivation is for PR, to me, that's a little shallow. We go out of our way, correctly so, to make sure that we don't try to sell PS3s on Folding@Home. We try to look at it for just what it is, which is great community service for a great cause, and I think to look at it as a marketing platform is something that a company certainly wouldn't want to do. I'm certainly not insinuating that's Microsoft's motivation, but I'm not even sure how relevant it is to what were doing.

Would they be even having this conversation if we weren't doing it? I don't know. I would guess that the medical community would take help from anywhere they could get it, but the commentary that I heard is that Stanford isn't sure that [the Xbox 360's processing abilities] would help them very much, which is odd to be because if it helped at all, it seems like they would welcome it with open arms.

It's really ugly territory to get into, but let's take fighting a disease and see if we can get some credit for that. It's not a cool game to play one way or the other, so I don't want to even give the impression that that's our motivation and I'd be very disappointed if they're looking for PR value or to try to suck off some of the goodwill that we're doing.

he says if your motivation IS for PR then its shallow but if not, THEN BY ALL MEANS THATS GREAT.

This is the entire question on response to the folding at home issue. It is obvious that most of you did not read this much less the entire article and that includes "BEN".
Bathyj  +   2528d ago
trane07 is 100%
Read the whole interview, and Jack does nothing wrong here. This article is just another written to paint Sony as the bad guy again. And he calls Sony petty.

Are you sure you read the whole article Feral? You called him Phil, even though there a big old picture of Jack there. Did you tell a little white lie, or just make an honest mistake? I'll tell you what, since its you, I'm giving you the benfit of the doubt and guessing you DID read it and just made a mistake. More benifit of the doubt than you giving Sony I might add, as to there opinions of M$'s motives on this. Jack goes out of his way to say he's not implying M$'s is doing it for PR. He's just saying he would not like to see it degenerate into that.

And since M$ has NO ambition to paricipate in it anyway maybe they should keep their mouths shut about it. Choosing not to play and then dissing from the sidelines isn't cool.
#7.2 (Edited 2528d ago ) | Agree(0) | Disagree(0) | Report | Reply
FeralPhoenix  +   2528d ago
trane07 and Bathyj....
Well first of all I have to say that I did mean to say Jack, instead of Phil....I was commenting on this news based on what I had previously read on the Gamepro article from before, so I just quickly typed my thoughts after reading "Bens" comments...my bad, I apologize for saying Phil instead of Jack. Now otherwise I stand behind my comments, and actually if YOU guys really read my post, I don't think there's much difference from what you guys are saying and what I said....because all I meant is that the qoute from Jack above^^^^ does imply/question whether M$ is using this as PR, and again I never said he outright accused them of doing it for PR, but what I did say is that he shouldn't imply that they "might" be or question their motives because at that point it looks petty and opens him up for the same scrutiny....its about medical research, so IMO it would be "MORE" appropriate to just say something along the lines of "Well if they do, then that would be great".

Now finally Bathyj I appreciate you giving me the benefit of the doubt but at the same time, its not neccessary for me to lie, just to say what I said, its not like my comments are "harsh" towards Jack, its my simple honest opinion about his comments...I didn't imply he's a terrible PR guy, I actually complimented him saying that I think he's one of the better Sony spokesman, just on this occasion I disagreed "somewhat" with his comments. Its funny because even though I own a PS3 you and the world know I prefer 360, but I've gone out of my way to "TRY" to be fair when I do comment on anything involving Sony....I know you favor PS3 but I think you make an effort to avoid negativity towards 360 but quite often I've noticed some clear bias on your part. This statement in particular seems to lack understanding of the situation:

"And since M$ has NO ambition to paricipate in it anyway maybe they should keep their mouths shut about it. Choosing not to play and then dissing from the sidelines isn't cool."

-Well like I said in my first post, he was asked to comment on the subject...in other words, yes M$ has NO ambition to participate but just saying so is "bad" PR, because it will be seen as "cold"= NOT willing to help and others will say they/360 is NOT capable....so saying "they should keep their mouths shut about it", isn't reasonable at all in the situation, and Moore a PR Guy knows how the media works therefore he has to say "something" along the lines of "yeah its possible, but I don't know yet, we'll see." = Avoid the question but don't make the console or company look bad.
##? (Edited 2528d ago ) | Agree(0) | Disagree(0) | Report | Reply
Bathyj  +   2528d ago
I hear you Feral. I wasn't saying they should keep their mouth shut in response to anything you said.

It was more directed at Bens line "Allow me to editorialize a little bit: Jack, shut up."

Plus I dont really like the stories that have been popping up like M$ could do this or M$ but in fairness its not really M$ saying this, its usually some gamesite looking for hits. Peter Moore does usually take any chance he gets to have a dig at Sony though and his remark about not seeing any results for it, making out like its not worth it are a bit annoying. Research might go on for years and never find a cure, does that mean we shouldn't do it? Oh well, I'm not that bothered about it.

The bottomline is I just didn't like the tone of this article when Sony are actually doing something nice and for little or no reward to themselves. I thought it was good how Jack said "We go out of our way, correctly so, to make sure that we don't try to sell PS3s on Folding@Home. We try to look at it for just what it is, which is great community service for a great cause, and I think to look at it as a marketing platform is something that a company certainly wouldn't want to do." When you think about it, its not a widely advertised thing. Probably only the hardcore (nerds) like us on the net know about. My friend who ask me about my PS3 certainly have never heard of Folding.

PS. I hope you dont think I was implying you lied earlier. I was more making a point in this cynical world of ours, that benifit of the doubt can be given and the most selfish side of an issue isn't always the correct/relevant one.
FeralPhoenix  +   2527d ago
Agreed...
yeah, I agree with you Moore shouldn't question about whether or not we see results....anyway thats why I feel like both companys should just say its a good thing and move on because its so easy to say the wrong thing or be accused of using it for PR.....and again as Gamers its the last thing we should be debating.
Coffin87  +   2528d ago
LOL
in the 1st sentence i thought this was written by an xbox fanboy.

and i'm still 99% sure he is one.
Hydrolex  +   2528d ago
Sony needs to punch Microsoft in the face !
Why Microsoft sticks to PS3 ? leave PS3 alone man go live ! Xbox 360 Live !!!! Go fish MS
BubblesDAVERAGE  +   2528d ago
MS should do it
RED LIGHTS OF DEATH FOR EVERYONE....lol...WHAT U GUYS DONT LIKE MS JOKES
WilliamRLBaker  +   2528d ago
Whoever this ben guy is
he obviously doesn't understand how to read....Not only was jack never disparaging to the 360 in any way in that interview with gamepro, he was actually calling to task the guys at stanford that run the folding program...ect

The only time he mentions 360 in any disparaging way was hoping that they dont get into the game just for PR, and while I agree i all so know he has no right to talk since thats the only reason sony got into it.

Disagree huh?
Lets see exactly what he says
""Would they be even having this conversation if we weren't doing it? I don't know. I would guess that the medical community would take help from anywhere they could get it, but the commentary that I heard is that Stanford isn't sure that [the Xbox 360's processing abilities] would help them very much, which is odd to be because if it helped at all, it seems like they would welcome it with open arms.""

He takes to task stanford cause hes heard them say 360's processing power wouldn't help them very much, when to him any help would be appreciated.
#11 (Edited 2528d ago ) | Agree(0) | Disagree(1) | Report | Reply
alsef07  +   2528d ago
OFF THE SUBJECT BUT THATS A DISGUSTING BABY
marison  +   2528d ago
Good example, Bladestar!
It's very unhappy that this things goes this way...

Cure? Maybe they think in that 2% of the time, but the PR thing says too much. For the two company...

Wherever! They will adds to the cause anyway!
gta_cb  +   2528d ago
i swear this is the same thing as we have had 3 times now! (including this)... i could be wrong but as i read, nearly all of it seemed like Daja vu
WilliamRLBaker  +   2528d ago
yeah
first we had the gamepro interview then 2 sites commenting on the gamepro interview...
progx  +   2528d ago
holy $hit calm down...
We don't need more 3 page responses. You sony lovers gotta stop getting upset. You jack's b/f or something? GEEZ
freeza  +   2528d ago
lol
this guy spined the hell out of this article, take microsofts nutts out of your ass an suck them you god damn bastard
HateBoy  +   2528d ago
Bad stuff dude
Man, Sony fackboys need to shut up, and the MS ones too. Who cares what the motives are, if they do it, good! Don´t have the slightest idea if F@H helps, but if there is a tiny winy chance ONE person can be cured (or even just a little better) because of this I shure hope MS, Sony and every other company in the world gets in on the proyect, no matter their motives. Trying to defend this retard (Jack) is stupid. He said a veeery stupid thing and the author of the article is right in what he says.
progx  +   2528d ago
ok?
I hope your not talking to me. Retards like you justify the comments. Yeah I must be an MS lover because I call jack an ass for acting like an ASS.
Saint Sony  +   2528d ago
Ok, if Sony really thinks this out loud that is the biggest and the most selfish FROG of the century. Every bit of folding@home helps, be it 360 or PS3 it DOES NOT MATTER. The hell with PR stunts. Sony is really selfish if they think this way. Obviosly they want to be the one and only good Samaritan.. bullsh!t they are afraid MS will get also some good PR and steal some of the PS3 sales.

Which matters the most, money or folding@home idea? To both MS and Sony it is money in the end. Sick.
Robotz Rule  +   2528d ago
Xbox 360(Microsoft)doesn't want F@H
Because they want to decrese the chances of getting the Red Lights Of Dead!:0

A F@H unit,just one,takes me up to 7hrs. and I have High speed internet and super boost modem:)
WilliamRLBaker  +   2527d ago
the folding at home
has nothing to do with net speed, it downloads a unit of data, analyzes that unit then sends it off and gets another. the actual processing speed has to do more with the speed of how fast you go through units of data.
neogeo  +   2528d ago
We need all the help we can get
I would be happy if even wii did it.

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