With just six years of experience in the console business, the industry has witnessed Microsoft's meteoric rise from much-doubted newcomer to legitimate contender. Fueled by their bold predictions, and the nearly infinite cash flow allocated to ensure their fulfillment, Microsoft has been the most aggressive of the three hardware manufacturers during their stint in the market.
The Xbox 360 leads in worldwide hardware sales but that margin is shrinking every day thanks to the Nintendo Wii's surprising success and the 360's non-factor status in the Japanese market. With this situation in mind, I've noticed a surprising amount of complacency in the Microsoft camp. The killer instinct seems to be waning and a sense of contentment from being first at the moment is starting to take hold. Of the three console companies, Microsoft has been the least proactive thus far in 2007, and with the Wii's continued success and the Playstation 3 showing signs of life on the horizon, it's about time they return to the tactics that got them to their current position.