How do you distill the most complicated, true-to-life videogame sports series into an iPhone game? Instead of clearly aiming for either the casual football gamer or simulation nut, Madden NFL 10 tries to reach both players. It's fun overall, but each side of that audience will find faults.
Football fans still get a lot in the iPhone game. All of the teams, stadiums, and players are represented, with EA promising paid, downloadable updates to rosters as the real season continues. You can dive into a single game, or play through a full season of this year's schedule; including trades to craft an only-in-the-game super team. Dozens of plays are available, letting you call the right moves on offense and defense.