G4TV writes: "Sony Computer Entertainment Inc. (SCEI) announced that Gran Turismo PSP will cost 4,400 yen for the digital version and 5,400 yen for the UMD. This information was revealed at Sony's Tokyo Game Show 2009 press conference. It will be interesting to see if other territories follow suit and offer cheaper prices for digital downloads. Considering that packaging, shipping, retail, and other costs are removed from the equation, a discount seems reasonable. However, I can easily see publishers saying that digital downloads offer instant entertainment and the price should be the same since you don't have to trek to a store or wait for a game to arrive to you by mail."