From the PlanetXbox360.com feature article:
"Over the past few years, Microsoft has claimed a sizable presence at the Tokyo Game Show (known as TGS). In Japan, they've been in last place for both the original Xbox and the Xbox 360. There's no doubt in anyone's mind that Microsoft has tried to make their presence known within the "Great Console War." Today, we are going to discuss what we think Microsoft should do to steal the thunder back from its rivals and continue pushing forward with their support of the Japanese market. Taking a quick look at Microsoft's short history at TGS since 2005, it's evident they have been up and down the past few years with their conferences. In 2005, Microsoft used the Tokyo Game Show as a platform to showcase their launch titles for the Xbox 360 and announce Ninety-Nine Nights (N3). The following year, Microsoft stepped up their game and showed off Blue Dragon to the masses. Not only was their showing of Blue Dragon successful, but it helped give Microsoft a better image on the role-playing game front."