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Submitted by BIoodmask 2257d ago | news

Market Report - Short Stories (MSFT)

Investment bank Caris has lowered it revenue estimates for Microsoft by USD 500 million based on its belief that slowing Xbox 360 sales will drag the software giant down from original projections of USD 12.8 billion to USD 12.3 billion, reports

The bank believes that the slower hardware sales, while generally resilient in a tough economy, is also in part down to the aggressive price point strategy unveiled by Sony at this year's Gamescom event in Cologne last month. (Industry, Xbox 360)

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jahcure  +   2257d ago
What MS needs to do..
Is drop the price of the x360.

- Make the arcade 129.99-149.99 with a 60gb hdd and 5 xbla games standard.
- Drop the elite to 199.99-229.99 with 120gb hdd and wireless dongle and put all hdmi cables etc back into the box with a voucher for one retail game of choice.
- Drop the "Super Elite" to 299.99 with 2 controllers, vouchers for 2 games of choice, hdmi, wireless dongle and 2 years xbl included in the cost.

This will surely get x360 sales soaring. With the 199 Wii and 299 ps3, the xbox 360 seems very expensive now.
#1 (Edited 2257d ago ) | Agree(0) | Disagree(0) | Report | Reply
lordkemp007  +   2257d ago
What they need to do is find A cure for rrod.

This stigma attached to the console is holding back loads of potential customers from enjoying great gaming titles.
Raoh  +   2257d ago
The 360 is overpriced....

they are screwing themselves this generation. giving you features you dont want or need....

oh how the mighty have fallen....

where are the games?

The 360 is doomed....

Will the 360 go the way of the Sega Dreamcast?

Should microsoft shut down the xbox and make games for the wii and ps3?

Just a few titles I've come up with as the tables seem to be turning..

those were acceptable titles for the ps3 so they should be good for the 360 too right?

_____________________________ ________

On a more serious note microsoft's exclusivity deals and marketing has hurt them bad..

for one thing the 360 was over priced as was their accesories, not that i blame them for selling their device at premium prices but microsoft doesn't play to be third or second.. anything other than first is a failure by microsoft standards.

what has cost dearly though is paying for exclusive deals and marketing.. their last financial report showed that the small devices devision showed a profit thanks entirely to the xbox 360 hardware sales..

unfortunately for microsoft they also reported that the profit turned into a loss as it was all spent on marketing and exclusive deals. it was a double edged sword.

not to mention the halo series brought in over a billion in profit, once again squandered as it all went into the 3 year warranty everyone loves so much
#2 (Edited 2257d ago ) | Agree(0) | Disagree(0) | Report | Reply
Raoh  +   2257d ago
You know if this were about sony this would be 10 pages long and at about 5000 degrees by now on n4g LOL

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