Analyst: Wii's shelf life set to be Mario factory's longest yet...
Nintendo is set to announce a US price cut this week, to coincide with the Tokyo Game Show, though no word as yet on any plans to cut the price in the UK and Europe.
"Although a price cut is expected in the short term for the Wii, there will likely remain considerable scope for additional price cuts which will help extend the shelf life of the console well beyond what Nintendo has historically achieved with its TV consoles," opines games industry analyst Nick Gibson from Games Investor Consulting.
"This price cutting potential [of Wii] will likely be realised over at least three years and quite possibly longer obviating the need for an early introduction of a new console," says Gibson.
"However, Nintendo may elect to move to a dual product strategy with overlapping TV consoles (as Sony does) targeting different demographic and geographic markets. If it does go down that route then 2011 would appear a reasonable target for a new platform launch."