Interactive Licensing Management has signed a deal with the Switzerland-based cycling body Union Cycliste Internationale for exclusive rights to UCI BMX games during the World Championships and Supercross World Cup, it was revealed today.
UCI, which was founded way back in 1900, is the international body for cycling. Headquartered in Aigle, Switzerland, it represents the cycling associations of 173 separate countries. The body manages rules, rankings and calendars for all cycling disciplines across the globe, and is the sole owner of the BMX World Championships and the Supercross World Cup.
"The UCI are very excited about the idea of having an official UCI BMX video game," said Johan Lindstrom of the UCI. "I believe BMX racing and especially the BMX Supercross World Cup format will transfer well in a video game format."
And Mike Day, Silver medalist at the 2008 Olympics, is said to be "super pumped" about the idea of being in a computer game. "I play a lot of video games and BMX Supercross will most definitely be great," he said.