Sony Stays in the Game With PS3 Price Cut

Since roughly 2006, the PlayStation 3 has been stung by rivals Nintendo and Microsoft(MSFT Quote) and by critics of its lofty launch prices. It initially lost hundreds of dollars per unit, was buried in the standings by the Xbox 360 and the Wii, and was outsold as recently as April by its direct ancestor, PlayStation 2.

The introduction of the $299 PS3 Slim this month, however, boosted sales 15-fold in Japan in its first week of release -- 151,783 units from Aug. 31 to Sept. 6, compared with 1,040 the week before, according to market researcher Media Create. The release fueled a 300% spike in U.S. sales and a tenfold surge in the U.K. Can a perennial loser finally get some love?

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Squall Leonhart3252d ago

sony was always in the game,and now they are mastering it.

Death3252d ago

In 1 week Sony was able to wipe out 3 years of the Wii's crazy high record breaking sales.


Shang-Long3252d ago

i want a slim

i told a few friends the ps3 was 299. there all going out to buy one now.

SolidAhmed3252d ago

mostly because i did not agree with the conclusion of the article "With Microsoft giving hardcore fans its platform exclusive Halo 3: ODST next week and Nintendo still luring casual gamers with Wii Sports Resort, Sony's latest move gives it at least a slim chance of staying in the game"

come on where is uncharted ?????

Raoh3252d ago

I have a non BC 80gb currently.. teh goal is to sell it and get a BC 80gb or 60gb (I really do miss the 4 usb ports and memory slots mainly). this one is for the bedroom.

then i plan to get a ps3 slim for the living room to go with the sony bravia.

napoleon_ist3251d ago

like Uncharted 2, Gran Turismo 5 and Final Fantasy XIII coming before christmas. ;)

iSynysteRx-3251d ago

Sony -
Defining gaming on consoles since 1994

Long may it continue