"This is just the tip of the iceberg. We are seeing a massive shift right now to 3D."
Words from a rather excited Steve Glum, head of branding and distribution at Passmorelabs in San Diego, the world's largest 3D content provider.
With the world and it's dog touting the excitement of 3D you can see why companies like Passmorelab are excited about the world going three dimensional when it comes to watching movies.
The studio specialises in turning 2D movies into 3D ready for the studios to release in the cinema to a 3D hungry audience, as well as creating its own 3D content.