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Microsoft increases search share

Microsoft's Bing search engine is making inroads into Google's dominance of the search market according to data from US net measurement firm ComScore.

Its latest figures show Microsoft's share of the search market has grown from 8.9% in July to 9.3% in August.

The news saw Microsoft's shares rise while Google's dipped slightly.

Microsoft's modest 9.3% share of the US search market is small but is a significant increase for a new entrant, say analysts.

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