Guitar Hero CEO on Expanding the Franchise

Activision's Dan Rosenwig has claimed the music games space is far from saturated, with a significant untapped audience yet to be introduced to the likes of Guitar Hero.

Speaking to CNBC, the Guitar Hero CEO said: "We're focused on providing value to the consumer, so I don't think [the music games market's] saturated.

"If you actually look at the consoles that are our there on a global basis, less than 20 per cent actually have a music game. So there's the next 80 per cent that we have the opportunity to go after."

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