"As I ventured into a GameStop over the weekend, I happened to overheard a consumer come in, complaining about a game that he had bought. The game in question was Need for Speed: Shift. His complaint was that the game sucked. No other brainiac insights just that the game sucked. He wanted a refund on the title which of course, because it was opened, was not going to happen. As I listened in a bit closer, his complaints were that the title was not a Need for Speed game. Hearing that made me realize something – while most people in the press are raving about the new direction for Need for Speed: Shift, including its in-car camera, driving physics and damage modeling, it might have left its fan base in the dust."