Bethesda Production Director Ashley Cheng has defended the length of the Halo 3: ODST campaign, but believes Microsoft has itself to blame for the reviewer/consumer backlash.
Cheng, whose credits include Fallout 3 and The Elder Scrolls IV: Oblivion, said on his blog:
"Give me a break. First off, most games - especially first person shooters - are anywhere from 5-10 hours. Tops. What makes Halo different from others? You can't just ping Halo ODST for it."
And he firmly believes this is a situation that could have been avoided.
"Microsoft and/or Bungie totally bungled the marketing on this," wrote Cheng.