Lou Fawcett, head of Eidos' new casual gaming division has said that, "traditional videogames have alienated potential customers", and has urged developers to reconsider what they assume makes a good game.
Speaking at a discussion at Northern Exposure last week, he said that the traditional gaming market has evolved into something which is too technical and complicated for most people. He encourages traditional gamers to, "get in touch with your feminine side, speak to friends and relatives who are playing these [casual] games."
He says that the reason for creating this new division is so that more focus is giving to this growing sector, as at the moment it's the traditional big launch games that get all the attention from sales and marketing.
EK Cooling allegedly has slipped itself into a hot soup of seemingly endless financial woes, where it has not paid its staff, suppliers, and contractors for many months as the company is facing liquidity problems and a surplus of inventory left unsold, stuck in the warehouse for a more extended period. Gamers Nexus investigated these claims made by former and current personnel, where he found trails of unpaid bills lasting as long as three to four months and unpaid raises that accumulated for almost a year.
EK Water Blocks has two entities—a Slovenian-based headquarters and a US-based subsidiary, EK Cooling Solutions. Steve narrated the series of events in detail, stating that the company was reportedly irresponsible and negligent regarding payment. Consequently, partners and employees are forced to share the burden of alleged mismanagement. It all begins with its extensive range of products, leading to a surplus of goods. EK has over 230 water blocks, 40 liquid cooling kits, 85 reservoirs, 40 pumps, 73 radiators, and 212 miscellaneous accessories.
Yes this is not about video games directly but indirectly this will impact the pc gaming/workstation space hard.
This company is massive one of two in the water cool space so if it goes poof then thousands out there have no spare parts or half built computers.
SO yeah i know not about a video game but think of it as amd leaving the pc space but this is ekwb that could be leaving water cooling in the pc space
Jayz2cents a supporter of there products also has issues
https://www.youtube.com/wat...
As someone that has built a watercooling rig. EK is big, but there's so many numerous watercooling part companies out there. EK's stuff isn't exactly amazing quality for the price compared to others either, it's just ok. Much like Corsair. The impact would be negligible long term. For perspective the majority of my parts are XSPC, at most I use EK for my gpu waterblocks and fittings. Both easily replaceable.
Rob Webb of KnowTechie writes: We're still waiting on the details, but this video game adaptation promises to be seriously creepy.
INDIE Live Expo, Japan’s premiere online digital showcase series , will debut never-before-seen games & content updates across more than 100 titles on May 25th.
Considering that casuals MAKE or break the video game market....
This is a simple fact and he's basically preaching to the choir when it comes to saying that to the games market, Its well known that casuals will make or break a game or system.
"Traditional (READ: Hardcore) gaming has alienated potential (casual) consumers"
Well, if the industry shifts towards casuals, the headlines will read in a few years.
"Casual gaming has alienated potential (hardcore) consumers"