James Brooksby, studio head at Doublesix was quoted recently as saying,
"We're ecstatic at the 3.00 upgrade because not only have our sales gone up 40 per cent since the update but for me personally it's what I've been calling for and looking forward to for a long time."
Of course the gaming press has decided this means the new look XMB icons must be pushing this sales increase. Instead, what we really have is a developer who is either being a bit foolish, or mildly disingenuous for Sony's benefit.