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Tuning In to Free Episodic Gaming

Free episodic games represent a cheap and cheerful business model that's taking its lead from TV drama. In his speech at OGDC, Kuma Reality Games' CEO Keith Halper said advertisers are increasingly keen to tie their brands to this kind of content.

Halper's company has produced 120 episodes of games over the past five years including a series of shooters tied to the History Channel and fast-turnaround levels based on news events, almost always violent.

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