If Bobby Kotick's latest seems familiar to you, you're not alone. Former Atari CEO Ray Kassar had similar philosophies that led the company to the bottom of the industry.
Everyone, take the time out from the normal fanboyism and read this little piece here please. It has some very enlightening points. Scary if it holds true though because it COULD (I didn't say would) lead to another video game market crash. And with the economy being the way it is now, the industry might not recover a second time
There will always be a market for gaming, unless it is the apocalypse of course.
I'm not saying there won't be a market. But I am saying it does indeed have the possibility of faltering a bit and the end result might not exactly be recoverable
Actually Video games provide more income than most entertainment mediums. Even if it falls, it would just some recovery time before its back up again. I cant imagine an industry being damaged for ever.
I will jump in on that!
Guys like Kotick are the types of people that don't understand artists. Artist sometimes do tend to be primadonnas...they do sometimes act like Divas. They do sometimes tend to be weird and wired differently than say a doctor, lawyer, teacher, or bus driver. They come in late for work, they take long lunches, if you mess with their office or space set up they have fits, but it's the cost of doing business with them. If you want or like their innovative skills, they do tend to need cottling and hand holding. If this guy acts as if this article suggests, then Activision won't be on top for too long...all the good artists they have will go elsewhere.
I hope he drags Activision down, I hate that company.
I love articles like this...all the fanboy BS aside...its completely clear that NO ONE saw how this generation would play out...seriously... Sony is still in third place as far as their 'next gen' console goes...that never happened before... EA is actually awesome now, and Activision completely sucks...that never happened before... Nintendo released some weird toy white box thing, that has taken the industry by storm...that sort of happened before, but not since the late 80's/early 90's... we could go on and on...strange gen for sure...
you can only dupe the public for so long before they start going elsewhere kotick. he better be thankful his company is hot right now because with that attitude they wont be on top for long. i can has bubblez?
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