Interview: Former Paramount Digital Exec Launches Brand Licensing Company

Sandi Isaacs, the former Senior Vice President of Paramount Digital Entertainment (she's also worked at Disney Interactive and Activision), today announced the launch of Allied Red, a new cross-platform brand management agency based in New York City that will "work with companies to identify areas of growth across digital platforms and consumer product categories to reach audiences at all touch-points, including interactive games, film, television, consumer products and mobile platforms."

Allied Red is looking to lean on Isaacs' expertise to help companies take their IP to the next level, generate more revenue and build long-term brand equity. "Allied Red will work with leading brands and companies to extend their intellectual properties beyond the traditional retail channels to digital and game platforms," said Isaacs, who serves as President. "There is a great deal of transition in today's rapidly evolving marketplace, which we view as an opportunity to navigate on our clients' behalf and create new ancillary revenue streams for brands."

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