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Resolution: I've Had Enough... Brand Saturation

Resolution writes: "Spreading a brand name can bring merits to companies. Portfolios - and waistlines - can comfortably expand with the promise of riches and Christmas cards from their bank managers, for one thing. But if publishers become reliant on their existing successful series, the question is when - or even if - they will ever seriously challenge themselves again with new content. The most obvious outcome is that they'll become lazy, and quality will decrease with complacency - why risk money on all-new properties when they could lethargically poke at one brand continually for guaranteed profit?"

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resolution-magazine.co.uk
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