Oops. It seems like Konami's inventive marketing campaign for the DS dating sim Love Plus may have been a little bit too successful.
Moving an impressive 46,426 copies in its first week (beating out [email protected] Dream C Club), the game apparently captured married and other attached men in its high-school-aged snares. And the men are eating it up, some hooked so thoroughly that they're sleeping next to their DS's and taking them into the bath.
Forums have been set alight as to whether lavishing more attention on one's cartridge-based girlfriend is considered "cheating."