Activison CEO Bobby Kotick has revealed how he turns your $50 purchase of Guitar Hero into a $500 stream of revenue for his company. Speaking earlier, Kotick had this to say:
Damn them. As much as I hate it all, I'm still going to be buying MW2.
What I think activision should do is offer the GH games on demand or if they will put it into stores they should lower the price to reasonable amount, since it is a yearly release of different songs and a lot of times of different songs put together it seems like you're paying for a lot of the same stuff.
That bastard. Makes me ashamed I preordered MW2.
The thing that makes me mad is that Blizzard is now a part of them. I can go without MW2, but I have to get SC2.
If you must buy it, buy it used so they make nothing off of you.
I don't care who makes the game or how they profit as long as it is a good game and a reasonable value. MW2 looks to be worth the $60, but undoubtedly I will pay less for it!
Unfortunately, the money we spend on used games do eventually get funneled back to them (albeit to the lesser degree). But yeah, buying used DOES give them far less $$ than buying brand new. ;)
What the hell are you talking about? Guitar Hero is almost a bi-monthly release. The numbered versions might be annual, but what about the handheld versions and the band specific versions? Personally, I'm waiting for Guitar Hero: Wham! before I buy another one.
Activision will not miss my 65 Euro but I'd rather not contribute to the massive profits they'll make from this game. It'll be in the bargain bin used before I shell out any money for this game. CEOs like Bobby Kotick will kill console gaming. This constant gouging of gamers will eventually have them look elsewhere for their on-line gaming. There was a time that when you bought a game you got the complete game now you only get half of it and should you want the other half you'll have to pay again. We can thank CEOs like Bobby Kotick for this Whichever company employee that kicked off this paying for DLC deserves a kick in their block and tackle! (two kicks for Bobby Kotick)
Granted, most corporate big wigs are money grubbing pricks who are out to line their pockets - and their investors' - with as much green as possible. But what stuns me is how the stuff that should stay behind closed corporate doors seems to make its way to daylight every time with this guy. Good thing he doesn't work for the Pentagon. I'm with Xiphos. I'll pluck a used copy of MW2 off e-bay.
I can see that people in Europe will boycott because of high price, but the price is same in US. I think we all forget that MW2 is made by IW, Activision is just publishing it. Graphics might not exceed the first one by miles, but they have made numerous improvements to gameplay. COD is still one of the fine shooters out there.
but I do think the multiplayer will be alot of fun. I have never and will never play any guitar game because I dont find it fun. My old roomates used to play it and it seemed to me each person would just pick a few songs and play them over and over again. Ill buy a copy of parappa the rapper if I wanna press buttons to sounds.
GH is a drug, and I'm the pusher.
Why doesn't everyone who hates activision but wants to play mw2 do what I'm gonna do? Just buy it used. They get no profit from that and you still get to play the game. Everyone that matters wins.
Should be fired. It would be good for stock prices! I want the company I invest in to make money, not piss off its customer base.
I think Kotick has finally done it. He's won the Douchiest of all Douche bag awards ever. Second Place: - Yoichi Wada Runner Ups: - Aaron Greenberg - Gabe Newell
mw2 ftw! this doesnt change my perspective
We all know that MW 2 will at least be worth its fine price.
Yea, MW 2 will be great, but GH is simply over milked. Haven't bought one since GH III and won't but another, and of course same goes for Rock Band, after I got the first one. As far as Call of Duty goes, it has enough difference to buy the game every year, it may be small different but it's some.
At least they are happy about it.
be proud of what you're good at, right?
I hate Activision. They have sunk almost as deep as MS.
It's an American company, of course they are in it for maximum profits, like most companies, if there are people willing to pay for it, they will charge the most they possibly can....I don't see what's the problem here. Might as well complain that sony is gauging it's customers, or Nintendo is gauging it's customers because they are trying to charge the most they possibly can to maximize profits. Every company does this, it's called making money.
I agree that this is pure capitalism at its best (or worst depending on perspective). However, I think that people are reacting MORE to the fact that he is being such an @sshole and rubbing it in the consumer's faces. Kinda like a girlfriend that cheats on you and EVERYBODY knows...versus a girlfriend that cheats on you and you find out first. They BOTH make you feel like sh!t...but one makes you feel less sh!tty!!!*LOL*
You people who feel bad about this, let me tell you in the most polite way to put your money where your mouth is, and stop your MW2 pre-order. Get it used, and don't give this smug bastard your money. Can you do it? Can you pass on this good (but not great) shooter in order to back up your "I hate Activision!" comments? Just a thought.
It sucks for all the people who they are screwing over. but I haven't liked any other Activision game besides Cod:WaW. and I have no real plans for MW2. at least not for awhile.
The money i save by not purchasing Activisions relentless mediocre cash-ins, is going towards Kimbo Slice paying a visit to Bobby kocktich's underground carpark for a spot of punch the donkey.
I've been interested in the guitar hero games for a while now,as they do actually look like fun games but have never bought one. If I do ever buy any product developed or published by Activision I will make sure its a used copy. A small protest I know but its all I can do.
And you dont think behind a closed door a MS or Sony exec isnt saying "Today, we’ll sell you for $299.00 for a console. You might add a PS3 stand or HDMI cables, you might buy two or three games. Over the life of your ownership you’ll probably buy around 25 additional games. So, what used to be a $299.00 sale is a $1000+ sale today.” Dont want to use a giant plastic controller shaped like a instrument? Dont buy it. I think they are kinda silly anyway. Dont buy MW2 if it bothers you that much. Who did he say this to? Was it geared towards the stockholders,because thats the kind of stuff THEY want to hear. These are not charitable organizations.They are companies.Companies #1 priority is to make money. And no, im not buying MW2,Guitar Hero 18 (whatever its up to),or any other Activision game anytime soon. Im not sure if they have a game on the horizon ive got my eye on.
That's the thing ... call it respect for your customer or being sane , you dont see any of them flattering their ego in public about it . Sorry but whatever the business , a normal person will never be happy to be told right in the face , i'm gonna overcharge you 10 times the worth of the product and you wont even complain . "screw you" is a healthy knee-jerk reaction . And unlike what is commonly told here , the problem isnt if N4g as a whole would follow suit and not buy MW2 , i'm quite confident that at least more than half of the mw2/activision "haters" who've been saying for the whole year they're boycotting activision , would follow suit ... but n4g and even combined with other game forums is but a drop in the ocean . Anyway i'm my own man ,i dont care if the world buy MW2 , i just wont . I lost interest right when i saw that the game hardly had noteworthy changes . Remained guitar hero 5 , Marvel ultimate alliance 2 and blizzars stuff . They managed to disgust me from GH5 , and now in the close future all that's left is MUA2 ... And i'm feeling i'll just buy Starcraft 2 used , diablo 3 as well
Wow Kotic is really making a push for the title of Biggest douchebag in the Universe. Watch out Ryan Seacrest!
Only buy their games second hand.
and so begins my boycott of Activision games.
Giving the consumer the broom handle, DRY!
this guy has got to be joking... (points to avatar)<---- "Does it look like im joking!"
can live without Activision products, they suck anymore anyway.
but you have to remember that blizzard is part of activision too.
It is a waste of money to buy MW2 when there are so many better games coming out. Honestly I am waiting for Battle Field: Bad Company 2 because just from playing the multiplayer build at PAX09 the graphics coupled with the Frost 2.0 engine trounces MW2 in so many ways and shows it's many shortcomings as a game in it's genre.
I don't care how good MW2 is. I'm not buying it, or at least not new. I hope it fails personally because I'd love to see this guy be humbled by the way things REALLY work.
This is one of the more retarded articles that get posted here. It's called a business model. ALL companies try to turn a one-time purchase into a revenue stream. Example: Apple iPod leads to additional sales through iTunes. I swear people get more ignorant by the day.
It is a collective thing. Seems like he is constantaly saying things that are offensive to game buying consumers. The annoyance with him is more than this one statement.
This guy talks like he does because he knows only people that read game sites will ever hear it...and people that read game sites are addicted to games, and will still buy them while a CEO is calling them "sucker" right to their face. If this was the CEO for a company like McDonald's talking this way, it would get world attention, and be a PR nightmare...and the company's board of directors would fire him. Personally, I read game sites, but am not addicted to games. I think I have heard enough from this guy now to know they run the kind of business I can;t support with my buying dollars. Mainly because the guy talks about how thrilled he is to make a lot of money instead of talking about their products, and why they are worth buying. I will not buy anything from them anymore. I can't stomach the idea of my hard eraned money going their way.
....and he also thinks that since the PS3 price did in fact drop, that he has some pull within the corporate gaming world (at least outside his company). I'm surprised he hasn't opened his mouth yet claiming that Sony dropped their price only because he said so. This guy is 100% corporate douche. He's the villain in all those 80's movies where some poor rag-tag group of kids are getting their small-but-genuine youth center or whatever shut down by the greedy fat cat in town so he can turn it into some zombie-housing cubicles. He's flat-out said he tries not to make games fun anymore, and by that I can only begin to feel bad for anyone with a hint of artistic vision who works at Activision. When I think of Activision now I think of some developer who comes up with a really great idea for a game, only to have his dream smashed beause he can't prove to Kotick that it will be a mind-blowing financial success. So in this case devs must also pull double-duty as sleazy Marketing goons, because if they wanted their ideas heard, they have to make sure to have the "company's best interests at heart, and not the gamers". Activision has quickly become quantity over quality, and with a lot of their releases lately, it's only gonna get worse.
My preorder is the (Amazon sold out) Ps3 Prestige Edition i got with coupon for 60$....So i would be a fool to kill that preorder. So while I loath him, i cannot find the strength to fight him LOL
i agree with u for once.
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