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PS3 Seeing Stronger Pent-Up Demand, Shortages Possible, says Analyst

Since Sony dropped the price on PS3 to $299, launched the new model PS3 Slim and kicked off an appealing new marketing campaign, sales have really picked up, both here (up 300% at top retailers) and overseas. In fact, according to Sterne Agee analyst Arvind Bhatia, PS3 hardware appears to be ahead of market expectations this month.

"Our channel checks show that PS3 hardware sales remained strong in the second week of September following very strong sales in the first week of September. The first week of September saw a 300% lift at top retailers according to Sony. Our checks suggest stronger pent-up demand than expected. We now believe PS3 hardware sales in September have the potential to be up as much as 75% y-o-y versus our most recent upwardly revised expectation of +50% y-o-y. We believe this is stronger than market expectations," he said.

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Silellak2896d ago (Edited 2896d ago )

Is it really a surprise? A lot of people, including me, were waiting for this moment.

I honestly think now it was part of Sony's strategy...market it as a luxury item for a couple of years, then BAM, make it so suddenly everyone can afford one.

I mean, can you imagine if tomorrow, a Ferarri suddenly became affordable? Or a 65 inch Plasma sold for under $1000?

PROFIT2895d ago

PS3 IS WORTH EVERY DAM DOLLAR

now even the casual gamer can afford one and experience the ps3. Meaning, all the little kids that cried when it was out of their reach....can finally buy one.

eagle212896d ago

This gen is starting to make sense. :)

imnotgoodtenglish2896d ago

@sillellak

but they downgraded the "luxury" item to make it affordable.
ever since PS2 bc got cancelled and all the card readers/usb ports were gone,the ps3 IMO wasnt as luxury as at launch.

waltercross2896d ago

The PS3 Is still a Luxury, It can still
do so much, It's just now more affordable, not
quite as sexy as the Fat PS3 Though.

waltercross2896d ago

Great Job Sony, Just keep the retailers supplied.

supremacy2896d ago

key phrase boys and girls, japan is going to further proof that in a few months time when final fantasy 13 and gt5 fallow by a few key titles early next year start poring in.

sure the slim will lose some steam, but like i said as soon as key ips start appearing the sales will climb back up and its up Sony to make sure they keep a steady stream of ips and slims around for the picking if they want to really eat away some serious market share here.

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