TeamXbox writes: "The market for racing games on video-game consoles is a crowded one. EA knows this. That's why it's pushed a massive reset button for its flagship racing franchise, Need for Speed. Simulation, arcade, other-it's trying to cover all of the bases. But for the most part, EA's larger plan is unimportant to Xbox 360 gamers. What's important to us is the publisher's next-gen plans, at which it's aiming the simulation installment, the new Need for Speed: Shift."