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Games:Variety, Social Aspects More Important To Game Success Than Graphics, Plot

It's a commonly held opinion in the gaming industry that quality of presentation and story helps a game sell. According to a new report by Russell Beale and Matthew Bond of the University of Birmingham the sales success of today's games often comes down to more definitively quantitative matters.

"The characteristics that identify a good game are hard to define and reproduce, as demonstrated by the catalogues of both successes and failures from most games companies," reads the report in part. "We have started to address this by undertaking a grounded theoretical analysis of reviews garnered from games, both good and bad, to distill from these common features that characterize good and bad games."

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