"With the Toys R Us ad leaking yesterday, we can't help but question why this may be the dumbest decision Nintendo has made all generation."
So premature. They should have atleast released the black color or something first.
wii price cut doesn't really matter at this point. It's if they are selling Wii's at a loss that it'd be a stupid decision. However just being a slightly upgraded gamecube. They are still making a profit.
i think it's stupid, and i also think the wii is good for it's price, i paid as much for my gamecube when i bought it, nintendo is the only console maker that has made a profit from the hadware : http://nintendodpad.com/Wel... the sony sale numbers are irrelevant as they still make a loss on the console, if nintendo maintained the price as long as possible, they will walk away at the end of this gen extremely successful and profitable dropping the price will get a few extra sales but like the person said the software is the big drawcard, i traded my wii as there were hardly any games that interested me, not a single rogue squadron game or any of the old games that made the nintendo so appealing @GamingSucksNow I never said wii was better than ps3, or that it was better value, i said that sony sells the ps3 at a loss, even the slim, so nintendo is raking in the cash on every console sold, and sony is racking up the debt, care to take a look at the link, i'm not pro or anti wii, i just said it's making good money and that it's good for it's price, if sony sells 200,000,000 ps3's they will still have lost money, because if they sold it at a higher price than it's production cost it would not sell at all
Wrong You have a superioly lacking hardware console (WII), vs one is just waking up from dessert from the last Gen (PS3). Hmmm at $250 vs $299, only $50 dollars more, plus w/more goodies than Gabe Newell can eat, the PS3 ain't looking to bad. The price drop could go both ways, hindering them bad for 3yrs of oversaturtion, due to weak support. We all know Nin 1st party kills it with the sales, but most people who bought a WII aren't looking for Muramasa or No More Heroes and Tatsunoko vs Capcom. We shall see what happens, when it happens, if it happens, I just know why I own mine.
Muramasa looks amazing, i regret selling my wii when i see games like that coming out now, i also loved mortal kombat on the wii, i used the classic controller.
Muramasa is an oustanding game. 2nd I completely understand I'm heavily PRO GAMES (R) 1st and foremost. Kaz Harai, I guess stated they've actually been making profit in the PS3 for a while, now can I confirm or deny, I plead the 5th. To put it bluntly I don't care about the wannabe guru armchair anal-yst garbage. None of us are work in the sales-accounting-marketing department, so these figures charts for regions are useless.
Nintendo is facing massive decline in sales and they have failed to bring the software to back it up. The only option they have is a price cut, and the only stupid descision they could do now is not to cut the price. With no price cut nintendo will be left in dirt this holiday season. And why is this article whining about nintendo cutting the price? As far as im concerned the Wii is way overpriced and the consumers deserve a better price on it. Its like buying an 8 year old TV and paying the price of a new one for crying out loud.
Why the f*ck does this guy think it's great that the wii is priced too high? He is p*ssed that nintendo cut the price, unless he is in charge of shareholder talks he should stfu
"wii price cut doesn't really matter at this point. It's if they are selling Wii's at a loss that it'd be a stupid decision."
Maybe it's just me but, did you just sneak a little Jab at the PS3 there?! Lol! if so, then man... Sony must have definitely done something to hurt your feelings in the past huh?!
Anyways, after reading this article... well kinda... I now know one person who actually thinks a wii is worth over $200!?!?
Lol! I'd rather buy a dreamcast rite now for $200 over a wii any day.
A Wii price cut is the wisest thing right now. Introducing different colors doesn't mitigate the value of the PS3. The only way to do that is to drop the price. It is smart of Nintendo to drop the price, before it becomes an issue rather than try drag it out. It's not like it is going to get better.... who knows maybe a Wii HD is in line in the next 2 years. Milk it while you can! Once you hit the below $200-150 price point, it becomes much easier for an impulse buy. Wii will rock the sales chart in October. We are all looking at you MS!
Some of you guys don't get the overall picture. The Wii has grabbed the attention and sold to a lot of casual consumers. The mom's n pops, the grandma's and grandpa's, the soccer moms, the 8 year old son, the 8 year old nephew etc. etc. Even if they release a horde of quality titles like Muramasa, The Conduit, No More Heroes etc. etc. Those people aren't going to buy it! And where are all the hardcore gamers that would buy those games? Most of them own a 360 or PS3. Sadly, the only things that will really sell from Nintendo is anything that has Super Mario in it. Why? Because Super Mario is a big hit with casual gamers AND hardcore gamers who grew up playing the NES, SNES, N64 etc. If Nintendo made a Wii version 2 with HD graphics, and make a true Zelda remake. I'll buy it in a heart beat. Otherwise, no price cut or different colored console can dig them out of the casual market. Which honestly, I don't think they care about because they go home at night and sleep with pillows stuffed with hundred dollar bills.
Historically, price cuts have provided a long term boost in sales. The only time I can think of when they didn't is with the 360's most recent price cut, which spiked sales for only one quarter before sales leveled off to where the 360 is now, with it's worst sales quarter in two years. But this is an exception. If you have a look at sales charts, past price cuts on consoles like the PS2, Xbox, etc have always lead to an immediate spike which tapers off, but sales after that point are always stronger when compared to the periods prior to the price cut. Like I said, the only exception has been the 360.
But they're too busy making a machine that prints money.
Way to jump to conclusions morons, especially since Nintendo has denied the price cut as of today. The ad is a fake, great going Einsteins.
No company is going to tip their hand until they're ready. If a price cut is coming, this is how we're going to find out about it first - from something leaked from retail. The company announcement just confirms it. Way to make yourself look foolish.
Maybe they are getting ready for the wii HD release but I doubt it.
wow first there are so many articles about how everyone wants a price cut how they need it so badly now that they do it all of a sudden its the opposite? anyways no its not the worst decision they have made this gen wii music was x] also has the add been confirmed to be real i remember seeing so many fake ps3 price cut adds
WiiMusic might not have been a game me and you liked but it had the same focus as the evergreen titles that are the titles actually pushing Wii to crazy sales number. WiiMusic missed the mark, but the philosophy behind it was the same brought to games such as WiiSports and WiiFit. Did you see the Vitality Sensor at E3? You don't think Nintendo is focusing on capturing more of the nongamers with it? They will use the same philosophy with their current evergreen titles with that accessory and the one game that uses it to its potential alongside it at launch.
Anyways, its just like with the PS3 Slim and price cut. People BEGGED Sony for it. Then they get mad when Sony does it.
What a whiney writer!
If Nintendo shave off $100 from the Wiis current price then they'll be fine for the rest of the year.
PN just money shots on every article
ehh the author does seem a little bit to harsh but I do agree that Nintendo should release more software. Bring us newer stuff Nintendo. I want more StarFox, FZero, EarthBound, and Donkey Kong, not the usual Mario, Metroid, Zelda.
I like how you ask for new stuff while naming off one of their oldest IPs( DK is as old as Mario after all) and then you skip over games like Punch Out, Disaster day of crisis, Warioland, Battalion wars, and a few others..
Wii price-cut the WORSE decision? Already this doesn't warrant a read. Embarrassing
This is the WORSE excuse for an article i've ever read. It's unfortunate that N4G links to so many amateurs.
If you read the books of Clay Christenson and the Blue Ocean Strategy through all of those works show that price cuts are actually bad for prolonged sales and has only temporary affects.
When you are not an incubent undercutting(or price cutting) the competition is a good strategy, btu when you are the disruptor a price cut shows that the value of your product was overestimated by the company and customers then wait for the price of your product to getting even lower before buying.
Unfortunately many gamers think the opposite and they are entitled to their opinion but you must understand Nintendo business model to understand why this is a bad move in the light of their current and past value innovation ratio.
Strategies are just outlines. They don't have to be followed to a T. The Blue Ocean Strategy is sort of a rehash of other ideas. I did some reading because you talk about the Blue Ocean Strategy as if every gamer knows what it is.
I didn't know this was a college, let alone a Valued Innovation website. You write an article based off a book and only give cursory information as to what the Blue Ocean Strategy is, and how Nintendo goes against it.
So because you read some book you're able to criticise Nintendo for not following it?
You buy a car, the value goes down. You buy a video game and every day the value of the title goes down until it's in a bargain bin. Consumers don't care about Value Innovation ratios and will not be turned away from a product if the price is reduced. The price of technology goes down over time. The examples in the book are the cosmetic industry, airlines, wine, and so on. While the price of those items rarely go down, technology is different in that price reduction is normal.
"You are searching in Wiki for a reliable source? You do understand Wiki is not excepted in college or the professional field for citing sources?
True but you could have made a better argument then copying and pasting a "critism" section from a Wikipedia page. Instead of google searching 'Blue Ocean Strategy', we would hope you read the above comment we made and wrote a critism about it instead of getting the "critism" from Wiki is all.
No for Nintendo following a book we are able to critize them. If you bought a product from Nintendo and the value of their product is going down I would hope you could criticise them.
"Consumers don't care about Value Innovation ratios and will not be turned away from a product if the price is reduced."
If the product is unique than you are wrong. If the product serves the same purpose and has the same content as a competitor you are right. Do you care what laundry soap you get? Then a "sale item" on that product is the reason why you bought the laundry soap you did, because all laundry soaps serve and produce very similar results.
"The price of technology goes down over time. The examples in the book are the cosmetic industry, airlines, wine, and so on. While the price of those items rarely go down, technology is different in that price reduction is normal."
You need to read the book.
"can't compete with a price so close to the more powerful competitors."
You have to understand that Nintendo not competing means they win. Blue Ocean means a wide open space where there is no competition. Hell even the tagline on the front of the book says " making the competition irrelevent". Nintendo doesn't have the resources to compete tech wise with companies with bigger wallets then them.
Why are you trying so hard to argue? I'm simple stating from the book Nintendo founded its entire Wii business around.
BTW is was good talking with you.
In referencing cars, I mean if you buy a year end close-out car it's cheaper than it was when it rolled into the dealership. The same can be said about televisions, computers, anything involving technology.
The high def TV I bought over the winter is hundreds of dollars cheaper now. I don't think people would turn away from the same model now because it's cheaper.
No thank you. I'm a gamer, not a market strategist. I'm not going to buy a book that doesn't interest me. I've been reading about the book since I saw your article posted here.
I agree to disagree with your article. I'm sure the book has it's merits, however saying Nintendo is making the biggest mistake is clearly an exaggeration. From the consumer standpoint, they're going to buy a Wii if they want a Wii, no matter what the price. Nintendo just realizes that they can't compete with a price so close to the more powerful competitors.
BTW who's "we". You keep saying we this and we that.
You can make competition irrelevant in many ways. Keeping a high price in a technological hardware industry isn't one of them unless it's a niche market. You can offer a more powerful product or you could create an inexpensive, affordable product with innovations, like Nintendo. Sure the Wii is selling, but how many people play theirs regularly? How much software do Wii owners purchase? They buy the Wii for a handful of games and the novelty wears off. How good is the Wii for a long term investment?
Yeah it was interesting.
That theory doesn't apply to HDTVs I'll tell you that. Not only have they dropped in price (in some cases up to %50), all it shows is that people will buy it more. It's like buying a Ferrari for $30,000 when it used to be $250,000. Am I going to care that it's not $250,000 and have a lower perceived value? F' no! I'm getting a Ferrari! Though this might not be the same thing with the Wii price cut, but time will tell.
This is the thing, regardless of the perceived notion of value, ninty are making serious money per unit sold, they can easily take the price cut and still be very profitable. In today's market, it would have been very unwise of ninty to keep the current price, especially since the more widely regarded power houses, the 360/PS3 are very close to the price. Now the entire blue ocean strategy is pretty sound, however, I do think that the current financial market does have an effect here - people have less and less money to spend and as such sales will drop. The wii has seen unimaginable sales this gen and it simply cannot be sustained after this amount of time without a price cut, Npad, are you really saying that sales will continue to this high if they do not drop the price? It is too far into the lifes cycle to continue on that price point.
its clear taht nintendo is using their own strategy and its working. The wii sales have already started declining and it hasnt had ANY pricecut yet. I think you have to look at ONLY the videogame market to see why the wii price cut is needed and is a good move. NIntendo has sold alot of consoles at the initial 250$ price point. By dropping the price it will not only get more people to buy the cheaper wii but might also get some of the "hardcore" gamers to get one too. the wii hasnt been a huge success with the hardcore gamers as you can see by the sales of some of the more niche/violent games taht have still gotten good reviews but poor sales. Most people who have a 360 or PS3 dont think the wii is worth 250, simple as that. If you look at the other systems you can see taht they have both had multiple price drops while still loosing money. A price drop for the wii right now is a great idea so nintendo can get more sales during a time when the wii sales are slowing and its competitors sales are increasing. nintendo wants more hardcore gamers to buy their console as well as the extra casuals which will come with the lower prices. I already have a 360 and a PS3 and I dont see many games I want on the wii as Im not down with motion controls. However, there are some games on the wii that id like to play. Anyone like me is more likely to buy a wii if it gets cheaper, simple as that. Someone like me would help raise the sales of the more "hardcore" games and in turn bring more like games to the system. Regardless of the consoles sales and position in the industry every console that has ever existed gets a pricecut eventually. What better time than the holidays when both your competitors sales are picking up while your sales are slowing. It would be stupid not to cut the wiis price.
Because cutting the price on the xbox 360 then the ps3 did them loads of damage..../sarcasm
Microsoft and Sony are incumbents, meaning they have the best technology and hardware. When an incumbent undercuts their competition this is a good thing because they are at the top of the tier market wise. If the tech is at the maximum what other service could Microsoft or Sony provide more powerful than a price cut? What a new interface for Avatars? That didn't create more sales. How about Home? That didn't create more sales. Price cuts work for the leaders in tech and high end marketshare.
For an incumbent who is entering the market with cheap tech and an interesting idea (motioncontrols i.e. ease of use) a price cut looks very bad on thier product because this makes the product look cheaper which demishes the "want' to buy the product.
Lets put it like this -and we are trying not to bash the Wiis hardware here- the Wii's hardware is not powerful compared to the HD console so the Wii sells from a different type of feature, its ease of use (motioncontrols.
Lets say i have a product that is far less advanced, tech wise, then what is currently on the market. My main focus for this product is to sell as many of these as possible. Now if i start selling the product at the perfect Value Innovation ratio (what the consumer will pay for vs what the buyer gets from it) if the product got a price cut you could see how this les powerful tech is not as valuable as I once thought making me change my mind about buying it.
This is how price cuts work when you are the disruptor (Wii) who has set an almost perfect price from launch.
ndpad Are you not realizing something? The PS3 AND 360 is now $299. The high end must have models. Not to mention their extra media capabilities and online social networks. What makes any consumer choosing a console not want to buy a PS3 or 360 over a Wii for just 50 bucks? That whole blue ocean strategy thing might just pertain to a console by itself. But let's face the facts, the 360/PS3 is WAYYYYYYY more valuable than a Wii. So if it means dropping the price to $199 to make the value go in line with what the Wii's offering, then so be it. Instead of "only $50" more for a PS3 or 360, it will now be $100 more than a Wii. And judging by the video game market, $100 is a lot of money to people. Just look at the sales spike of the 360 dropping to $199 and the sales spike of the PS3 slim dropping to $299. Each with $100 price cut that made a significant sales increase.
From a pure dollar perspective, with the Wii at $249, PS3 at $299, and 360 at either $199 to $299, I don't see how the wii really can hold up without a price cut. If I was still involved in retail sales, I know I wouldn't feel right recommending a Wii to someone who had no idea about the differences. No hard drive, no HD visuals and $50 more than the MS arcade? No movie playback, no hard drive, no HD visuals, no blu-ray and $50 less than PS3? The Wii pretty much can't be justified right now at $249....if you want to save money, you get more with the arcade. If you want it all, you have the ps3 for a few dollars more. This isn't the WORST decision they have made; it was a smart one, at the right time. And to the author: its not appropriate to base your argument on something the reader knows nothing about, at least without a brief explanation of what that blue ocean strategy is. Add those assumptions to general poor logic (ugh and WORSE grammar than most "journalists") makes this almost not worth reading, and further, really detracts from any point you might have thought you had.
I reckon they need a price cut, its rather comparatively expensive now.
No, that wii friend number thing is the worst idea they've had. Really, who looked at that and thought, "Yeah, that's a good idea"?
who gives a flying truck about wii lol,or untile the prices drops haha
Price cuts are part of the cycle, if they choose to do it before the holidays then that's their choice. Like it or not electronics do depreciate, and quite quickly. Wii doesn't really interest me at any price, not enough games I want on the system.
"electronics do depreciate and quite quickly" Let me ask you a question then, why has the DS not had a price cut over 4 years?
The DS hasn't had a price cut because they keep rolling out new models. The phat, the slim, now the DSi. Furthermore, the only competition for DS is the PSP however they're different markets and so they don't really compete with each other directly. They have their own following.
They should have bundled it with a game and an extra Wii-mote, not lowered the price.
I may be interested then.
You poor or something?
Yes, by all means -- approve an article whose writer can't even get the grammar right for his/her headline. Nice...
Yes!! complained about the title and not the content. That will get them.
It has sold over 50 million and has had no price drop since launch in 06'. Alot of people already have one, so working on improving the games can get people to buy another besides endlessly playing Wii Fit or whatever.
I dont think a 50 buck drop to slow some recent sales bleeding is a bad idea.
NOTHING pleases any gamers they ALWAYS find something to complain about it really pisses me off
Any price cut is good. But if you ask me, they should drop it to $99. Thats the value I see in a Wii console.
the wii is a reliable console where the xbox 360 is not :)
@17.1 What does that have to do with anything? If reliability was the only thing that mattered, we'd all be playing board games.
i hope your account doesn't RROD..who am i kidding of course i do
Who cares how much money they make on the console if sales have stagnated. They've obviously reached the saturation point in the market for that price point. It's time to lower it and find a new, cheaper audience.
Sounds like a good idea to me.
When you have a 360 PS3 and Wii side by side and an unknowledged is buying it which are they going to buy? The Wii.
With the PS3 & 360 constaltly making price cuts the Wii doesn't need the hassle of being the same price as them
@Kurtle: Please explain? Where is the extra value of the Wii over the others? I have all 3 systems and I have a hard time justifying even turning it on. Games, that suit my tastes anyhow, are few and far between, or made annoying with forced waggle controls (zelda: TP...I had such high hopes for you). From a hardware perspective, it offers much less. It can't even play DVD's! I guess it has one thing for it that the others don't, and that is an almost unexplainable fad-like popularity that surely has spread to others. If the never ending pile of shovelware was removed from the Wii's lineup, there would be very few games on shelves at stores. I guess, for me, it's a toy that occasionally plays some good games, but is mainly a toy electronic machine, rather than a real game machine.
It encourage parent to buy this to their children, when they could make a better long term investment in a PS3. ;(
PPFFF... fvck the guy that wrote this article. cut the damn price it should not cost more than the 360. plus my girl wants one so the cheaper the better..
The author made 2 mistakes in this article. Any argument can be upheld with facts and if presented properly has merit whether you agree with the position or not. The author has commented in this thread on why he thinks the Wii should not have a price cut. Why not present those arguments in the article? The 2nd mistake is the horrendous spelling errors. Even the title has an obvious error. Bloggers need to realize that no one will take you seriously if you don't have a grasp of the language you are writing in. If the language you are writing in is not your first language, utilize spell and grammar checkers.
I can't believe McDonalds has added Apple Pies to the dollar menu. Don't they know people will pay more for desserts? what morons. Burger King FTW! That makes as much sense as the Console Wars. Why the HELL would someone complain about a product being more affordable????
Even if everybody know im a die-hard Sony Fanboy, it would be hypocrite of me to tell sh!t about Nintendo, all the Great things of gaming were born there.
mmm i even bought a Wii for my little sister, and sometimes i play with her that Wii Sports game, and is fun... for half and hour.
Is just that... well... somehow... i think that, they just, lost the track of the Hardcore gaming, is sad, somehow, i want them to be what they were with the Snes, because even if the N4 had some great games, not many were as superb as the ones on the PS1...
Sad... truly sad...
Like my name implies I have a ps3 and a xbox 360 but I would love to play metroid prime 3, muramassa demonblade, the new wii zelda, dragon quest 10, monster hunter tri, the resident evil rail shooters, the new metroid from tecmo, tales games from namco bandai, the mario galaxy games etc. The only problem I have with nintendo is if you said you didn't want to have an hd system it shouldn't have an hd price either. I'm not getting one until the price reaches 129.99 or lower. But from a software standpoint nintendo is doing pretty well they have plenty of hardcore gems and stronger 3rd party support than they had with the gamecube but the system is still cluttered with a lot of casual and shovelware crap.
They Dont have Resident Evil 5, Gears of War, Heavy Rain, Mass Effect, Metal Gear Solid, Uncharted just to name a few.
I dont know, i just dont like anymore kiddy things like okami or a Zelda Game with cartoon graphics. Where is Devil May Cry?, Where is MAG? Where is their Halo? their Killzone?
Its fun to play with the Wii, but to me, after an hour im bored and i need something else, the railshooters can be fun... but i dont think they can compare to a full Resident Evil/Dead Space experience
But like you said earlier the last time nintendo really had a lock on the hardcore players was with the super nes when they had the majority of third party support and their only competition was from sega. They can't afford to go after the hardcore gamer anymore because of fierce competition from sony and microsoft. And I doubt they would do it if they could because it looks like the wii is on pace to be nintendo's first 100million selling home console because they targeted it towards casual players. I can't speak for how fun the wii is or isn't since I haven't played it but I think there are deep gaming experiences to be had if you search for the right titles. So there isn't a devil may cry on the system but no more heroes could be an alternative, resident evil 5 isn't on the wii but umbrella chronicles retells the story of resident evil 2(the best one in the series) and code veronica with updated graphics and new never seen before story elements fleshing out the plot. The next wii zelda and metroid are said to be the most mature yet. The only thing the wii doesn't have is first person shooters and I don't know if they will ever focus on that genre again because rare used to fill that void with perfect dark and goldeneye.