IGN Entertainment today announced an exclusive North American third-party advertising partnership with Electronic Arts Inc., for Battlefield Heroes. Under the terms of the partnership, IGN will serve as the exclusive sales partner for all in-game brand integration and online advertising for EA's web-based, free-to-download, free-to-play arcade shooter.
The partnership represents the latest move of both companies to create breakthrough solutions for marketers and underscores IGN's strength and proven track record in serving the gaming community.
Battlefield Heroes offers advertisers a variety of opportunities for engaging brand integration and marketing, including strong community networking capabilities, high accessibility and creative elements that can be continually changed or refreshed.
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