The August sales data in the U.S. was dominated by EA Sports' latest Madden, which sold 1.9 million copies across five SKUs. That's certainly nothing to sneeze at, but the performance is worse than EA was expecting. In fact, Madden sales were down 18% year-over-year and 19% in terms of unit sales. The publisher's NCAA Football game released prior to Madden didn't fare quite as well this year either.
The net result is that EA's stock has taken a 25% dip over the last month or so. Wedbush Morgan Securities analyst Michael Pachter believes investors are overreacting, however.