NPD: Behind the Numbers, August 2009

Gamasutra: Last Thursday, the NPD Group released its latest estimates for retail videogame sales in the United States during the month of August 2009. As predicted by many analysts, sales were down again compared to August of 2008, but there were signs that the industry could have passed an inflection point – or even a local minimum – and was headed for growth again in September.

This month we'll focus on several key areas. We'll look at pricing of console hardware, specifically Sony's PlayStation 3 and where Microsoft and Nintendo go from here. Madden NFL 10 sales were below expectations, and we'll examine the retail prospects for Activision's port of Call of Duty 4 for the Wii.

Finally we'll explain how the industry is likely to miss $20 billion in revenue for the year – down from the high of $21.3 billion in 2008 – and add some comments on the outlook for the rest of the year.

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