During a panel discussion on the topic of new opportunities in console technology at the Online Game Developers Conference in Seattle, SCEA's director of third-party developer relations took the opportunity to explain to an audience of developers - as well as detail the PlayStation Network with many fresh specifics.
"So what is the PlayStation Network?" asked Sony's Michael Shorrock. He proceeded to state that it was a 'loyalty catalyst for PlayStation platforms.' "It's designed to be a profitable eco-system for both developers and publishers. And it's a marketing platform for games and content."
He revealed that Home could also be launched from within PS3 games themselves.