Madden Sales Down 'At Least 10%' But Should Rebound Next Year, says EEDAR

Every year, EA's Madden franchise rakes in big money for the publisher. This year shouldn't be much different, although sales so far seem to be tracking behind last year's edition. According to the folks at EEDAR, Madden NFL 10 should see a sales decline "by at least 10% compared to last year's title." Analyst Jesse Divnich cited the following as the main reasons for the drop off.