In his 'August 2009 Video Game Sales Preview' Wedbush Morgan analyst Michael Pachter has said he believes Nintendo must cut the price of its Wii console to under $200 no later than November 2009 if the platform holder intends to meet its sales forecast.
"We do not think that Nintendo's Wii hardware forecast is achievable without a price cut, and as long as the Wii remains at its November 2006 launch price of $249.99, we expect continued year-over-year declines for that console's sales," said Pachter.
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