A year ago this month, at the last really big E3 ever, Microsoft announced its Live Anywhere initiative, promising to rapidly extend Xbox Live to the PC and cell phones. Finally, your Xbox Live friends list, achievements, Live Arcade, and all that other good stuff would be accessible on those other platforms with over 100 million gamers. They didn't show off the service per se, but rather had a mock-up demonstration of what it would be like. You'd be sitting there on your PC and someone on the Xbox 360 would see you online, invite you into a cross-platform game, and away you'd go. They'd send you a message, and you'd get it on your phone, PC, 360-wherever you happen to be. You could edit your Forza Motorsport 2 car on your PC and then take it out on the 360 to drive. Sure it was just a mock-up, but the idea was to say, "This is what we're going for."
This month, the first two Live PC games hit the market, first Halo 2 and then Shadowrun, and boy did Microsoft ever drop the ball on this one. Microsoft has set everything in place for Live on the PC to be a failure, and what's more, they're continually showing that their PR-speak claiming "we really care about the PC as a gaming platform" is 180 degrees out of alignment with their actions.