In the latest issue of famitsu, Sega's First PS3 IP has been revealed:
Sega announces in the Japanese magazine Famitsu new 'Sound Novel' on PlayStation 3 heading Inbikisou, a play of adventure directed on the sound with rather glaucous environment, a little in the style of Condemned: Criminal Origins. Currently to 60% of its development, the play will propose made realistic scenes of photographs and phases in CG. The exit of the play is planned for this autumn in Japan.
This is true. First Scans. The game seems to be a Horror/Survival game no details are available at this time.