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Sony Preps Family-Oriented Marketing Expansion

Nintendo may be considered the quintessential "family" company in the world of video games, but Sony wants a piece of that pie, too.

According to a recent article at Video Business, Sony is planning to drop some heavy campaigns designed to target all ages, and this involves games like SingStar, LittleBigPlanet, and MLB 07: The Show. And in addition to the software, Sony will advertise the PS3 as the "most comprehensive Blu-Ray Disc player available on the market." At this point, it's the only Blu-Ray player that will also play DVDs, and it's also the only one that is Web-enabled.

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marionz3758d ago

sony needs to draw the kids in quick, i know its too expencive for kids to buy a ps3 but if they dont find a way soon to pry the cash from the parents hands then all the kids will be getting cheaper consoles like the 360 and wii
with games out there like viva pinata, blue dragon, banjo kazooie, naruto, kameo, mario and so on where else are the kids girls and casual gamers going to go? ill add my mum to that list....she loves her 360 :p

Robotz Rule3758d ago

A price drop would really help Sony.Many people want a Playstation 3 but can't afford it so they go with the 360 and or Wii,that explains the Wii sales:)

marionz3758d ago

yeah if they drop the price and get some cool new games that appeal to me i would almost be sold on a ps3, i still dont think it could outclass the 360 but i would consider getting one for its exclusives
little big planet is a good step in the rite direction, and thats what they need to focus on now, not gimmics like home or folding at home but actual games
i dont count jak & daxter or ratchet & clank, they are as outdated as crash bandicoot, give us some fresh new ideas sony
its not just 20 to 35 year old males that play games

power of Green 3758d ago

Software value for the price isn't there with the PS3 I doubt Wii is selling like hot cakes because people can not or will not buy a PS3. When you say People want the PS3 you mean people from game sites and tech sites taking polls?. LLLOOOOOLLLLLL. If the PS3 was right now!; what it was suppose to be durring pre launch hype it would have sold much better my point is its a combo of many things. We'll see though; do folks even consider that the consumer mass is just moving on(Nintendo to PlayStation in the 4th generation is one example).

shortyNZ3758d ago

i mean i gave up on sega and went to sony, gave up on them and went to MS, times change and people grow up and learn what consoles suit them best
and at this point its true sony doesnt have the games to make the ps3 a worthwhile purchace, same goes for the wii
good luck to sony changing their image, i dont really like them anymore but obviously they still have their fans

StrboyM3758d ago

honestly....the wii sold cause it delivered on what it said it would....the ps3 will deliver, but hasent shown up yet....trust me when i say it will do much better when a price drop rolls in..if they can get it to $450 that would be the sweet spot. the article is right though, educating people about the ps3 and all its features would promt them to take a closer look.

for those into games and those who arent

Ps3 games - some of the best and brightest and even more coming soon
Blu ray player/movies,- doing very well at the moment
playes your exsisting library of ps games
can store your music and photos
internet browser - not the best but still good enough to check email
folding @ home - a noble feature to help people find a cure for some deseases
home - promising commmunity feature that will be a part of every ps3
psn/store - get downloads of games and demos
hdmi - 60gig hdd - 4 usb ports - built in wifi - wireless controllers

man the ps3 is sweet

consolecrusader3757d ago

Don't go that route, the wii is $250 thats why it is hot. Look at their library of games its horrendous...don't be naive...

ITR3757d ago

And a game like Red Steel sold a approx. million copies and is still selling.

With that many sells I doubt that game was that bad.

It's also nice to have a choice of games.

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