Sony is reaching out to Mom, Dad and the kids in a bid to widen the appeal of its PlayStation 3.
Facing stiff competition from Nintendo's family-friendly Wii, Sony will be heavily campaigning around the upcoming release of several all-ages games, most notably karaoke title SingStar and community building title LittleBigPlanet, streeting this fall and early 2008, respectively. Both are exclusive to the PlayStation platform, with earlier SingStar titles already available for the PS2.
Also, Sony is preparing to hype the PS3 as the most comprehensive Blu-ray Disc player available on the market. Currently, PS3 is the only device that features a Web-enabled Blu-ray player, although no studio has released a Blu-ray title boasting Web-based content.