After the announcement that XBL members will no longer be able to download media or games outside of their country of residence (e.g. US residents won't be able to get demos specific to Japan) Michael Newey, Group Product Marketing Manager for Xbox Europe, tries to answer any questions that may have arisen due to this update to border control.
"Q: First of all – why is Xbox doing this?
Michael Newey: The issue here is that when we add new gaming and entertainment content to Xbox LIVE we sign a contract with the content provider. In that contract it tells us which country or countries the content is licensed in. It then becomes a legal requirement for us to ensure that the content is only available for to people in the countries in which it is licensed..."
For the rest of the interview please follow the link.