No Need for Speed Shift 2 in 2010

During a demo of Need for Speed Shift today at GamesCom, EA Black Box producer Jesse Abney told Gaming Only that gamers should not expect a new Need for Speed Shift in 2010. He said that EA is taking more time for concepting and preproduction to improve the quality of the games. He did not want to elaborate on whether we will see a Need for Speed next year or what it will be called.