Sony has today confirmed what everyone had been expecting: a new PS3 model for $299. But how much will this cheaper pricing structure benefit Sony and stimulate the PS3 marketplace? IndustryGamers contacted several analysts to get their take, and it seems most agree that Sony will finally see a much needed boost in PS3 sales.
"I think a price cut is key to stimulating sales, especially in this economy. It can be really hard to justify a premium price when you have two strong competitors with very solid systems. At a lower price I think there is a great deal of potential to get a lot of the PS2 consumers that were setting on the fence to jump in," DFC Intelligence's David Cole told us. " And there are a lot of those consumers out there....research shows the PS2 is still one of the most popular systems in terms of usage. We had actually built into our forecasts going two years back a drop to $300 in fall of 2009 and at the time our models showed a strong spike in sales because of the drop. Now factoring in the recession it may not be as strong but it is still a net positive for the whole industry when hardware is at mass market prices."