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Submitted by Nineball2112 2366d ago | article

Will PS3 Price Drop Make a Difference?

Sony has today confirmed what everyone had been expecting: a new PS3 model for $299. But how much will this cheaper pricing structure benefit Sony and stimulate the PS3 marketplace? IndustryGamers contacted several analysts to get their take, and it seems most agree that Sony will finally see a much needed boost in PS3 sales.

"I think a price cut is key to stimulating sales, especially in this economy. It can be really hard to justify a premium price when you have two strong competitors with very solid systems. At a lower price I think there is a great deal of potential to get a lot of the PS2 consumers that were setting on the fence to jump in," DFC Intelligence's David Cole told us. " And there are a lot of those consumers out there....research shows the PS2 is still one of the most popular systems in terms of usage. We had actually built into our forecasts going two years back a drop to $300 in fall of 2009 and at the time our models showed a strong spike in sales because of the drop. Now factoring in the recession it may not be as strong but it is still a net positive for the whole industry when hardware is at mass market prices." (PS3)

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LordMarius  +   2366d ago
Short Answer
INehalemEXI  +   2366d ago
Trollimite  +   2366d ago
this has to a new record! its been less than 2 hours, and the "does it matter" articles are already coming in! wow that was fast!
rhood022  +   2366d ago

While this one article sees the price drop as a good thing (and any sane person would agree), it's inevitable that an article bearing a similar title but "arguing" why it won't work will show up.

Not only that, but you've got the:

"Sony's Desperate attempt to (fill in blank)"
"Price Drop and new model? Why this move means Sony's in trouble"
"Despite Price Drop, PS3 still more expensive"

articles to look forward to.
darthv72  +   2366d ago
sure it will...
The bigger question is how much. Price drops spark interest and we have yet to see what ms has to counter. Even if they dropped the elite down to 299 it isnt much going up against a full blu player w/wifi as well as same size 120gb hdd.

Lots of people who want a ps3 were waiting for a good price drop. Now that the price is dropping there should be no reason to hold off. Unless there was never any intention in the first place? I see lots of fanboys on this site claiming that they want one or the other and never get one even though prices and features change to try and spark their interest.

This year will be good for sony if people are willing to bite now that the price is 299.
mastiffchild  +   2366d ago
Personally I feel it's the smart price to introduce the Slim with. Any lower and they leave themselves with little room to move should MS/Nunty counter by cheapening their own wares as well.

I doubt Sony could make a profit on a $200-250 PS3 yet either but this price means that when the costs go down they have some elbow room. I never thought the $199 PS3 slim was possible or even wise if they could do it.

Lets see how many people who said they were waiting for a price cut before getting a PS3 were being truthful and just how many say that it's still way too dear. This should be interesting though why it's so much dearer in the EU is beyond me-I dread to think what the UK price will end up at-probably just what it is now!
Rockox  +   2366d ago
All I know is that I'm a 360 owner, and with Sony's price drop, they've given me one more reason to buy a PS3. Give me a couple more exclusive games and some backwards compatibility and I'm there.
deadreckoning666  +   2366d ago
yeah, but not enough to overlap M$
Yes, it WILL MAKE A DIFFERENCE! The price drop will mainly influence people who already have a 360, but I don't see it working as well for NEW next-gen console buyers.

360 Elite offers 160GB for(soon to be announced) 300 bucks and is more popular than the pS3 at this point

PS3 Slim offers 80GB for 300 bucks and is not as popular as the 360

@Cold- From what I see here, M$ still has the price advantage if this Elite going down to 300 bucks rumor is confirmed. They have the value advantage as well since a ps3 slim offers 80 gigs for 300 bucks and the elite will offer 160 gigs for 300 bucks. So in a sense, M$ is actually in a better position than before as far as value. Double the gigs for the same price. If u disagree, please tell me why in a pm or in this section. I know M$ hasnt confirmed anythg yet but if PS3 people can talk up the existence of a $300 ps3 weeks before it was even confirmed, why can't I assume that there will be a $300 Elite?

ADD me: psn-deadreckoning666
#1.7 (Edited 2366d ago ) | Agree(2) | Disagree(10) | Report | Reply
Cold 2000  +   2366d ago
360 Elite (main 360 version): 300$

PS3 Slim: 300$

The "console wars" has just entered a new phase.

How are MSFT going to bounce back ? They dont have the price advantage anymore...

Let the games begin !
Marceles  +   2366d ago
lol trollmite
i think we all predicted these articles were coming one way or another, even while it was rumored
Trollimite  +   2366d ago
@ rhood
noted. but i ment that, the ps3 slim cant be out for a full day before we see any kind of articles about it. i know the media is fast but i believe that they should take a minute, get the facts, weigh the factors, then write an article!

articles are better that way! or so i beilive
gaffyh  +   2366d ago

InfectedDK  +   2366d ago
Sometimes people just think and asks themselves too much instead of facing reality.. It often occurs because people don't like the outcome..
King Arthur   2366d ago | Spam
BulletToothtony  +   2366d ago
let's see.... being that the slim is already on #12 on amazon had just been announced 2 hours ago my guess would be yes...
the 80gb ps3 is climbing up as well..

sales will speak for themselves.. no need to defend the ps3 anymore
Rockox  +   2366d ago
I wonder how soon it will be before we see that douchebag Bobby Kotick say "I told you so!!"
Ju  +   2366d ago
I think it'll have a huge impact. Double the 360 and almost reaching the Wii. Taking bets.
Anon1974  +   2366d ago
Correct me if I'm wrong but...
" most agree that Sony will finally see a much needed boost in PS3 sales."

Why is a boost "much needed"? No one was publishing articles saying a 360 boost was "much needed" and the PS3 outsold the 360 by 1.5 million consoles in 2007, outsold them last year by over a million before the price cut - and still tied the 360. Even this year there's only 190,000 console separating the PS3 and 360 according to official numbers from each company.

How can they say a boost is "much needed" for the PS3 when no one was saying that regarding the 360. Just seems a bit hypocritical to me, especially when you consider the 360's price advantage.
ThanatosDMC  +   2366d ago
A friend of mine just went to gamestop to buy a PS3. I told the idiot to wait for the Slim but he couldnt wait to get his hands on a PS3. So he bought one today. People are just waiting for the console to be more affordable.

Also, check out Home. Write out a bad word and check how much Mods are itching to suspend people!
#1.18 (Edited 2366d ago ) | Agree(0) | Disagree(1) | Report | Reply
Marceles  +   2366d ago
Now it's #3 on Amazon lol, I preordered mine as well.

The one thing I really don't want to happen is PS3 is behind the 360 one month by only a couple of hundred of units, I can REALLY see the articles that come pouring in then.

"PS3 price drop not good enough? Sales confirm it."
"Analyst: If you're smart Sony, make PS3 free to outsell the 360"
#1.19 (Edited 2366d ago ) | Agree(0) | Disagree(0) | Report | Reply
Bubble Buddy  +   2366d ago
Sony needs to market this strongly though. I already told my friends waiting for a price drop and they're gonna get it right away, but they can't rely on me to get the word out :P
GameGambits  +   2366d ago
Is the sky blue?
Is the grass green?
Does N4G let in 90% BS dumb "news" articles?
Mike134nl  +   2366d ago
yes indeed
like mentioned in the article "How impactful it will be will be dependent on Sony's execution"
Silellak  +   2366d ago
I am buying one now. I didn't buy one before. So, I would guess, yes.
FireJackal  +   2366d ago
Long Answer:
solar  +   2366d ago
immediate: yes long term: undecided. depends on the exclusives.
NexGen  +   2366d ago
Of course it will make a difference. I'm going to get one to keep my 360 company. Before this price drop/new model, I wasn't going to get one. It has already made a difference.
darthv72  +   2366d ago
Sony really needs this...
I am all for price cuts and this is a great time to get one. If you have only the 360, get a ps3 as well. If you have a wii, get a ps3 as well.

Now it is time to play devils advocate.

What will happen if the price cut DOESN'T work? Price is lowered and games are out but still nobody buys it. Games keep coming out with good reviews but still, nobody buys them. What is sony to do to get people to really abandon their old gen systems and game in HD?

Back to reality now. Sony is sure to turn more than a few heads with this news. Good time to be a gamer.
dcbronco  +   2366d ago
Did anyone need a article....
to know that it would make a difference. The question is really how much? I think it will be big enough to finally equal 360 sales in the US. The problem is it might not be enough to actually catch the 360 this gen.
FireJackal  +   2366d ago
Quoting the best game ever:
"Payback is a bi#!$"
AAACE5  +   2366d ago
I have always had interest in the Ps3, but this slim version gives me a sense of urgency to pick up one!
commodore64  +   2366d ago
@ darkride.

"Even this year there's only 190,000 console separating the PS3 and 360 according to official numbers from each company."

Hmmm.. that sounds a lot like some trademark Darkride66 fanboy spin.

As far as I can tell, in this past year the 360 has outsold the ps3 by several million.
Most rational people would agree with me, as do the 'official numbers'.

What creative spin have you applied AGAIN to convince yourself otherwise?
#1.31 (Edited 2366d ago ) | Agree(0) | Disagree(0) | Report | Reply
Anon1974  +   2365d ago
As usual, Commodore, dead wrong.
Do your research.

Calendar year 2007. PS3 outsold the 360 by over 1.5 million consoles.
7.3 million 360's versus 8.85 PS3's sold. That's posted right on each company's investor relations sites.
Calendar year 2008. 10.78 million PS3's sold versus 10.8 million 360's.
First six months of 2009. 2.71 million PS3's versus 2.9 million 360's.

Where the difference comes in is the 5.9 million the 360 sold in it's first year on it's own and then that very first Christmas in 2006 when the PS3 first launched in NA and Japan, the PS3 sold 1.68 million and the 360 sold 4.4 million. That's the difference you see in the overall ship figures right there. Since the winter of 2006 the PS3 has been giving the 360 a run for it's money and has been chipping away at it's lead. Since the start of 2007 the PS3 has matched the 360 and outsold it.

From the start of 2007 to the middle of 2009 the PS3 has sold 22.34 million consoles to the 360's 21 million. Look it up and do the math yourself. You'll see I'm right.
ultimolu  +   2366d ago
Why not?
DGay   2366d ago | Spam
ultimolu  +   2366d ago

That's all.
Boody-Bandit  +   2366d ago
Dang D'g
That PS3 announcement really has you uptight.
Seriously how mad you must be just to create a new account and get nearly every one of your nonsense spewing post deleted within minutes.

Hopefully a moderator will realize you're not worth the trouble and just ban this new account of yours permanently.

On topic:
This article is a waste of space. It is like asking if water is wet.
#2.3 (Edited 2366d ago ) | Agree(2) | Disagree(0) | Report | Reply
falcon  +   2366d ago
I think it's going to make a really big difference.
Joni-Ice  +   2366d ago
I knew these damn article will start appearing..
After the slim was announced.
sunil  +   2366d ago
^^ What you said..

I figured it would be a couple of days after... but then what do I know
Nineball2112  +   2366d ago

The article is basically saying that it WILL make a difference.
LukaX23  +   2366d ago
ughh, here we go again with the fanboyism. why would it not?
jmare  +   2366d ago
Maybe you should read the article. The article goes to various analysts and asks their opinions about the price cut. And guess what? They all had positive reactions saying that this will help Sony and the PS3.
Silly gameAr  +   2366d ago
Congrats to evryone who called it.
I read some comments a while back that said that right after the price drop, articles like this would pop up. Here they come.

You guys kick ass. Wish I remembered the articles. I'm also glad this media circus about the slim is almost over. It was getting annoying.
#6 (Edited 2366d ago ) | Agree(0) | Disagree(1) | Report | Reply
davidrx7  +   2366d ago
When prices drop on things, almost everything, sales of that product go up, I know that , and Im majoring in psych . . .
NexGen  +   2366d ago
I think that's just common sense there chief. Your major didn't help you figure out the obvious. After 8 years of working towards my Ph. D. I can attest to the fact that nothing psych related made this clear to you.
MastaMold  +   2366d ago
alot of ppl were waiting for a PS3 price drop so it all come true as will as the slim and for ppl that don't like the slim they can get a current PS3 for the same price but wit less gig's
#8 (Edited 2366d ago ) | Agree(0) | Disagree(0) | Report | Reply
presto717  +   2366d ago
Is that a trick question?
gambare  +   2366d ago
nope, it's just a stupid question.
topdawg122  +   2366d ago
There will always be these kinds of articles, but i think this compared to the xbox360 elite shows that this is the better deal and even when sony are losing money for every sytem sold they satisfy their fans and that is why I love sony, and this is great news for future ps3 owners
deadreckoning666  +   2366d ago
Yes, it WILL MAKE A DIFFERENCE! The price drop will mainly influence people who already have a 360, but I don't see it working as well for NEW next-gen console buyers.

360 Elite offers 160GB for(soon to be announced) 300 bucks and is more popular than the pS3 at this point

PS3 Slim offers 80GB for 300 bucks and is not as popular as the 360

From what I see here, M$ still has the price advantage if this Elite going down to 300 bucks rumor is confirmed. They have the value advantage as well since a ps3 slim offers 80 gigs for 300 bucks and the elite will offer 160 gigs for 300 bucks. So in a sense, M$ is actually in a better position than before as far as value. Double the gigs for the same price. If u disagree, please tell me why in a pm or in this section. I know M$ hasnt confirmed anythg yet but if PS3 people can talk up the existence of a $300 ps3 weeks before it was even confirmed, why can't I assume that there will be a $300 Elite?

ADD me: psn-deadreckoning666
ghostface  +   2366d ago
I think it will help & Japan & Europe, but not the North America.
PirateThom  +   2366d ago
The Pro (and probably soon Elite) 360 is $299, though, in the US. That's big, because the PS3 is offering blatantly more out of the box for the same price.
Grandreaper9999  +   2366d ago
^ Isn't Microsoft axing the hd cables in the elite as well? Or am I crazy?
Ju  +   2366d ago
Even the Americans are not that stupid. If its only the BD player. $299 with BD or without. What's it gonna be? I even say, that alone will bring customers over who were just looking at the Arcade. $199 + $100 extra and you get a BD (well, and a120G drive - but Arcade customers don't care about that either, nor the built in WiFi, am I right ?). Only exception I can see is if M$ would release a $299 Elite WITH a BD rom tomorrow.
#10.3 (Edited 2366d ago ) | Agree(1) | Disagree(0) | Report | Reply
DonCorneo  +   2366d ago
no, it will not..
that's what xbtos want to think. but the reality is the opposite. LMAO!!!!

crapbox RIP. ps3 already outsold the crapbox by a million in Europe and, of course, the gap will only widen there and in Japan (Asia) due to the price cut.
#11 (Edited 2366d ago ) | Agree(9) | Disagree(1) | Report | Reply
CliffyB  +   2366d ago
I think it's a tough call. I actually hope it does. Competition is good for everyone. Microsoft has had it's worst year for software in years. I'm glad SONY is turning up the heat. However as I said it's a tough call. Gamers will wait and see. Fangirls like you make predictions and often end up looking stupid.
IcyJoker187  +   2366d ago
bots trying to downplay
Warlord2k9  +   2366d ago
-MoOkS-  +   2366d ago
I dont know. Maybe it will maybe it wont. ALOT of people will look at the slim and think, that looks hideous compared to the higher priced models and I like the look of the 360/wii better.

Sony shot themselves in the foot with this ridiculous redesign
OmarJA  +   2366d ago
Man_of_the_year  +   2366d ago
I personally don't think the design is all that bad, that it would actually sway buyers to decide to go with the 360. I think that the Slim and the PS3 will sell very well with a price point of $299. I am very eager to see what MS has in store. I do think that with with announcement, momentum has started, there is a buzz in the air and people are excited about a Slim model and a price point at $299.

This is a HUGE benefit for Sony and very aggressive on their part. I think this is exactly what was needed on Sony's part. The remaining months of this year leading up to the Holiday sales will be very interesting.
#14.2 (Edited 2366d ago ) | Agree(5) | Disagree(1) | Report | Reply
wxer  +   2366d ago
i don't think the design is ugly

the only thing is its smaller with no glossy touch
and thats it
Atomic  +   2366d ago
unfortunately for you and fortunately for the slim
nobody will care when Uncharted 2 unmatched graphics are running on this beast.
The_Beast  +   2366d ago
i dont see this everyday, you saying somthing postive abt ps3
wxer  +   2366d ago

it well only sell like hot cakes
#15 (Edited 2366d ago ) | Agree(1) | Disagree(0) | Report | Reply
Nineball2112  +   2366d ago

It'll be interesting to see September's NPD hardware numbers, although I think December is REALLY the one to watch.
#15.1 (Edited 2366d ago ) | Agree(1) | Disagree(1) | Report | Reply
wxer  +   2366d ago
Kappa Mikey  +   2366d ago
Sony just needs to advertise like crazy and the ps3 slims will sell like hot cakes
360 Wii PS3 Yup   2366d ago | Spam
OmarJA  +   2366d ago
*Sigh* here we go...
TheBand1t  +   2366d ago
No, because everyone wants to buy a product when it costs 100 dollars more.
Karum  +   2366d ago
Well all I know one of my US gamer buddies has said he'll be buying one now, although he prefers the original "fat2 PS3 over the slim. He wouldn't buy it before because of the price but 299 sounds sweet to him.
Ju  +   2366d ago
Well, "Fats" are $299 as long as supply last. Hurry. He might have a week to get one.
Rockox  +   2366d ago
What's the difference between the PS3 Slim and the Fatty? Besides size, obviously...
TheBand1t  +   2366d ago
Slim as a matte finish, which I find alot more attractive then the glossy black on the current models..

The only thing I dislike is the power and eject buttons.
Ju  +   2366d ago
[Difference] Nothing. Well, Slim has no "otherOS" option. Other then that, same (USB, WiFi, etc).
free3sixty  +   2366d ago
I dont think it will help sony.. maybe for the 1st month but not more.

Because in nearly all PAL5 regions the PS3 already cost 299euro since july and we didnt see any difference in sales. It wasnt an official price cut by sony but many ppl from the euro regions ordered from the price was at 285 GBP there.. thats around 310 euro.. because of the fiscal crisis.

Shops like dropped the price to 339 euro (still uk order is cheaper)and this is already MONTHS AGO!

And since july media-markt and saturn, also wal-marts in europe dropped the price, there were special offer for 275 euro + 2 games free, weeks ago.

Did we see any strong sales in europe? And the UK alone makes 30% of all consoles sold in europe.

I remember strong sales when the PS3 dropped from 599 USD to 399.. but not because of the cheap one.. NO, it was because ppl went to shops to get the 60 GB PS2 compatible version. The 60GB versions went on ebay for crazy up to 800USD!

Same will be here now.. pll will go and buy the last BUNDLES cause they get the nicer one with 2 games for 299.
#21 (Edited 2366d ago ) | Agree(2) | Disagree(13) | Report | Reply
IcyJoker187  +   2366d ago
hhahahhaha your so sad lolz
Foxgod  +   2366d ago
It will matter a bit, but damn that thing is ugly!
DJ  +   2366d ago
You're always so negative about everything Sony-related.
Doesn't it get tiresome to write all that garbage? Because we're tired of reading it.
DGay   2366d ago | Spam
Everyone on my xbl friends list is getting one now.....some for the blu ray some for the games some just because its a playstation
Ace_235  +   2366d ago
who did not
see this article coming.
ps3 just cant win lol.
even when its starts doing good the media says its bad
deshon09  +   2366d ago
yes in the long run
yes it will right away no it will takes some time but the holiday season will be good for sony this year
Lastlivingsoul  +   2366d ago
hard to tell
Yes, there are A LOT of people that have been waiting for this price cut, but there are just as many who want Backwards Compatibility. I try to explain that bc is not that much of an issue once you really get into a next gen system.
To me, the ps3 slim is a great deal, and easily outdoes anything 360 is currently offering, but a large portion of consumers, just don't know just how much they are getting with the ps3, not to mention that there is still this misconception the playstation doesn't have many good games, which is just ridiculous.
To me...outside of halo and gears (two extremely over-rated games imo) there is really nothing that matters that you can get on 360 that ps3 doesn't offer however, playstation has a lot that you cant get from xbox. 360 is a good system, but for me, it just doesn't offer anywhere near the same value as ps3.

It should be interesting.
tippygip  +   2366d ago
I'm more inclined to listen to my millionaire business teacher
who told me price drops don't really work, especially when the only advantage to it's competition is blu ray player (which some are expected to sell around 100$ near x-mas). I'm still buying a PS3 Slim but I'll be doing it within the first couple months just like everyone else who was waiting for a drop, what happens when the people that wanted the drop have their system? The numbers will go back to the way they were before.

Don't be shocked next year when the 360 is beating the PS3 in sales again.
wxer  +   2366d ago
i think that sony knows the market better that any other
bottom line they know their sh*t
Rockox  +   2366d ago
Then Sony'd better start marketing the hell outta this thing if they want to move units.

This is awesome. I love how this price drop levels the playing field a bit and now both the PS3 and 360 are going to be working their collective asses off trying to please us gamers.
tippygip  +   2366d ago
Sony is losing in sales dude, clearly they don't know as much as you think they do. You 3 who disagree with me may find this hard to believe but the online communities like N4G are not the majority and while we've all been clamoring for a price drop, the general public doesn't care at all.

All of my close friends have gaming systems from this gen, all of them own a 360. The 360 has become the console for "hardcore" gaming for those people who don't post on message boards and nothing will change that now. The thinking until the end of this generation will be "All my buds have a 360 so I'm getting a 360." My friends have tried to convince me to buy a 360 as well but I have stuck to my guns to get a PS3, I'm the minority not the majority, the only difference between me and you is that I realize this.

edit: Already 95? That just makes it harder for Sony then.
#27.3 (Edited 2366d ago ) | Agree(2) | Disagree(3) | Report | Reply
Hutch2355  +   2366d ago
You can already get blue ray players for 95 bucks
at Walmart, I don't think many people will be buying it just for that, this will sell units to gamers and so we should see a big spike in software sales as well.
Ju  +   2366d ago
[your business teacher] should talk to M$ with its price drop to $199 which was the only reason to let the 360 march ahead of the PS3 for the last 6 month, then. (and barely made it...maybe he/she was right after all, huh ?)

BTW: $95 for BD players. Good deal. If you got no console and have no intention to get one, other then that, the Slim is still the better deal (and definitively the better BD player).
#27.5 (Edited 2366d ago ) | Agree(2) | Disagree(0) | Report | Reply
tippygip  +   2366d ago
You don't think the Pro was the major seller on the 360? I guarantee you the 199 360 was not as big a deal as you might think.

Anyways, I obviously don't care as much as you guys do on the subject so I'm going to stop reading. Just wait though come February, barring a small miracle, 360 will be leading in sales.
#27.6 (Edited 2366d ago ) | Agree(0) | Disagree(2) | Report | Reply
Ju  +   2366d ago
You guys arguing about the Pro but yet history clearly shows the sales numbers increased after the Arcade was introduced. What you want ? Another wet dream ?
free3sixty  +   2366d ago
look how the tards disaagree, crazy:D??

Frustrated now? seeing the ps3 was already at this price here since MONTHS?

thx 2 fiscal crisis 285 pounds is a great offer for every euro owner.
Grandreaper9999  +   2366d ago
This is what almost EVERYONE was complaining about. PS3--WAY TOO EXPENSIVE. DROP PRICE.

Well, it's happening.

Can everyone just stfu and be happy? Now when you want to buy a new system and you look at the Elite, and the PS3 side by side, it's a no-brainer. price shouldn't even be an issue anymore. Although the price will definitely make a difference, if Sony is going to pull ahead by the end of this gen, I don't think it'll be neck and neck in sales until another 2 or 3 years. It'll definitely be close though.

If prices are matched, and amazing (some would argue superior) software is available for PS3, the rest is up to Sony and their marketing. Despite all the great news about the slim, if the whole world doesn't know, they won't bite.
#29 (Edited 2366d ago ) | Agree(4) | Disagree(0) | Report | Reply
hates video games   2366d ago | Spam
Nineball2112  +   2366d ago

Wtf? We don't need your anti-semite comments in here.
hates video games  +   2366d ago
um, duh
This is the main reason some people have been holding off to buy a PS3. The price. This price seems fair to me. The slim has everything you need right out of the box. If they threw in a game that would be even better. Say KZ2 or something. $299 seems like a good price to me.
Grandreaper9999  +   2366d ago


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