ESRB: Parents' Usage of Ratings Growing

The Entertainment Software Rating Board (ESRB) proudly announced today that new research conducted by Peter D. Hart Research Associates in early April shows that awareness and use of the ESRB ratings on video games is on the rise and that "parents are increasingly becoming more restrictive when it comes to limiting the video games their children play."

According to the study, which surveyed over 500 parents who have purchased a computer/video game in the last six months and have children age 3 to 17 that play video games, 60 percent said that they "never" allow their children under the age of 18 to play M-rated titles, while 34 percent said they "sometimes" do. Also, parents of children under the age of 13 were found to be twice as likely as those with children 13 and older to "never" allow them to play M-rated games.

Other key findings/observations from the study, as outlined by the ESRB, were as follows:

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