GDC Europe: Creating IP The Remedy Way

Remedy Entertainment's managing director Matias Myllyrinne was the second keynote speaker of GDC Europe's opening day, delivering a humorous and forthcoming talk on creating original IP "the Remedy way." His talk focussed on the development of new IP as an expression of development philosophy, and how the benefits of a small, focussed team can outweigh the production speed of larger outfits. There was also a powerpoint slide of a pig wearing lipstick and the occasional Chuck Norris reference.

"The games industry is moving very rapidly," began Myllyrinne, addressing the audience in front of a backdrop montage of the developer's key IP, Max Payne and Alan Wake. "It's changing, and it we take a Darwinistic view. Our environment changes and the organisms that live in that environment need to change and evolve as well. If we don't, we get marginalised... We view Remedy as an entertainment company; we don't think of ourselves as a software or technology company, or even a game company... We judge ourselves on entertaining the most possible people in the best possible way."