Tiger Woods Wii, an Electronic Arts epiphany?

Analysis: Old school Electronic Arts brought high profile IP licenses that someone else had built. It was cynical and profitable but it was taking EA nowhere. And they weren't doing much for gaming.
New Electronic Arts creates original IP, which they own, they try and build quality too, by concentrating on Metacritic as an internal management yardstick.
And so to Tiger Woods. This was the worst of old school EA cynicism. Now what they have created, using Wii MotionPlus, is the best golf video game ever.Electronic Arts have taken one of their tired old franchises and made it into a world beater.