Edinburgh Interactive 09: Peter Moore Keynote: The Challenge of Reinventing the Iconic Sports Brand Game

Brutally comparing the EA SPORTS of as little as two years ago to a sinking ship, Moore was not shy in his description of the company and the direction in which it was heading. He based this upon his understanding that the advancements in graphics meant that there was a distinct push within EA SPORTS towards realism and a quest to make TV images and videogames indistinguishable at a glance.